직거래장터 운영 성과 분석: ‘바로마켓’ 운영 사례를 중심으로 (An Analysis of Operational Performance in Farmer’s Market: Focused on the ‘Ba-Ro Market’)

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 26권 / 6호 / 29 ~ 42페이지
· 저자명 : 김윤두, 임해진, 김효미, 채수호

초록

Purpose: This study aims to deduce the economic effects of Ba-Ro Market, one of the most well-known direct transaction market of farm produce, by looking into its operability and analysis, and it analyzes the help vulnerable farmers can have by participating in Ba-Ro Market and the level of satisfaction of participating farmers and consumers, enabling the data to be used for future policy development for the vitalization of direct-transaction markets going forward.
Research design, data, and methodology: To measure the economic effects of Ba-Ro Market, this paper conducted a comparative analysis between Ba-Ro Market’s selling prices, wholesale prices and retail prices, and analyzed the level of satisfaction of Ba-Ro Market’s participating farmers and consumers. Also, this paper examined a set of criteria for vulnerable farmers and utilized accumulated data and survey results to analyze the help vulnerable farmer scan have.
Results: Among the analyzed items, 23 out of 27 farming products, 11 out of 12 livestock products were sold at higher prices at Ba-Ro Market than their wholesale prices and lower than their retail prices. The level of satisfaction of Ba-Ro Market’s participating farmers and consumers turned out to be mostly high and Ba-Ro Market had positive effects in terms of improving performance of small farmers, older farmers and women farmers.
Implications: We found that Ba-Ro Market had positive effects on guaranteeing a certain level of income for producers and stabilizing prices through direct transactions. Also, small farmers, in particular, among vulnerable farmers, had higher dependency on Ba-Ro Market, leading to this paper’s conclusion that Ba-Ro Market can have positive effects on vulnerable farmers in terms of providing a stable selling channel and improving their performance.

영어초록

Purpose: This study aims to deduce the economic effects of Ba-Ro Market, one of the most well-known direct transaction market of farm produce, by looking into its operability and analysis, and it analyzes the help vulnerable farmers can have by participating in Ba-Ro Market and the level of satisfaction of participating farmers and consumers, enabling the data to be used for future policy development for the vitalization of direct-transaction markets going forward.
Research design, data, and methodology: To measure the economic effects of Ba-Ro Market, this paper conducted a comparative analysis between Ba-Ro Market’s selling prices, wholesale prices and retail prices, and analyzed the level of satisfaction of Ba-Ro Market’s participating farmers and consumers. Also, this paper examined a set of criteria for vulnerable farmers and utilized accumulated data and survey results to analyze the help vulnerable farmer scan have.
Results: Among the analyzed items, 23 out of 27 farming products, 11 out of 12 livestock products were sold at higher prices at Ba-Ro Market than their wholesale prices and lower than their retail prices. The level of satisfaction of Ba-Ro Market’s participating farmers and consumers turned out to be mostly high and Ba-Ro Market had positive effects in terms of improving performance of small farmers, older farmers and women farmers.
Implications: We found that Ba-Ro Market had positive effects on guaranteeing a certain level of income for producers and stabilizing prices through direct transactions. Also, small farmers, in particular, among vulnerable farmers, had higher dependency on Ba-Ro Market, leading to this paper’s conclusion that Ba-Ro Market can have positive effects on vulnerable farmers in terms of providing a stable selling channel and improving their performance.

참고자료

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