캠핑 동기가 캠핑장에 대한 자아일치성, 기능일치성, 그리고 캠핑장 재방문 의도에 미치는 영향 (A Study of Camping Motivation on Self-Congruity, Functional-Congruity, and Camping Ground Revisit Intention)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 18권 / 5호 / 1 ~ 20페이지
· 저자명 : 남중헌

초록

Recently there has been an increasing public interest in camping and revisiting camping grounds. However, the camping culture in Korea is still developing and there has not been a lot of research in motivation for camping. This study focuses on the effect of motivation for camping on self-congruity, functional-congruity, and revisiting camp ground intention. Further, it attempts to present some theoretical implications and practical implications for operating campsites.
To analyze a proposed model, data were collected from 332 respondents and analyzed with SPSS 21.0 and AMOS 21.0. To test the uni-dimensionality and nomological validity of the measures of each construct, a loyed scale refinement procedure was employed. The results of reliability test with Cronbach's α, and confirmatory factor analysis verified unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was verified using the result of correlation analysis. The result of the overall model analysis demonstrated a good fit (χ2=96.649, df=4, p-value=0.000, RMR=0.089, GFI=0.933, NFI=0.926, CFI=0.928).
The findings are as follows. First, relax motivation, social motivation, personal motivation, and adventure motivation for camping have a positive impact on self-congruity and functional-congruity. Second, adventure motivation for camping has a greater impact on self-congruity than other motivations and a relax motivation has a greater impact on functional-congruity than other motivations. Third, self-congruity and functional-congruity have a positive impact on revisiting intention. Lastly, self congruity has a greater impact on revisiting intention. According to these results, it would be necessary for camping ground managers to meet the needs of campers.

영어초록

Recently there has been an increasing public interest in camping and revisiting camping grounds. However, the camping culture in Korea is still developing and there has not been a lot of research in motivation for camping. This study focuses on the effect of motivation for camping on self-congruity, functional-congruity, and revisiting camp ground intention. Further, it attempts to present some theoretical implications and practical implications for operating campsites.
To analyze a proposed model, data were collected from 332 respondents and analyzed with SPSS 21.0 and AMOS 21.0. To test the uni-dimensionality and nomological validity of the measures of each construct, a loyed scale refinement procedure was employed. The results of reliability test with Cronbach's α, and confirmatory factor analysis verified unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was verified using the result of correlation analysis. The result of the overall model analysis demonstrated a good fit (χ2=96.649, df=4, p-value=0.000, RMR=0.089, GFI=0.933, NFI=0.926, CFI=0.928).
The findings are as follows. First, relax motivation, social motivation, personal motivation, and adventure motivation for camping have a positive impact on self-congruity and functional-congruity. Second, adventure motivation for camping has a greater impact on self-congruity than other motivations and a relax motivation has a greater impact on functional-congruity than other motivations. Third, self-congruity and functional-congruity have a positive impact on revisiting intention. Lastly, self congruity has a greater impact on revisiting intention. According to these results, it would be necessary for camping ground managers to meet the needs of campers.

참고자료

· 없음