국외여행인솔자의 역할이 여행목적지, 여행인솔자 및 여행사에 대한 여행자 만족에 미치는 영향 (The Effects of the Role of a Tour Conductor on the Tourist Satisfaction for Tour Destinations, Tour Conductor and Travel Agency)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 27권 / 3호 / 115 ~ 128페이지
· 저자명 : 이석훈

초록

The purpose of this study is to identify the effects of the roles of a tour conductor on the Tourist satisfaction for tour destinations, tour conductor and travel agency. To do this, 360 questionnaires acquired from Incheon International Airport were used. Following are the results of this study. First, the role influencing the satisfaction for the tour destinations was found to be tour guide capabilities. Second, factors influencing the satisfaction for tour conductors were found to be leadership, problem solving capabilities and expertise. Third, factors influencing the satisfaction for the travel agency were expertise and tour guide capabilities. According to study, the factors influencing satisfaction were varied according to the target of satisfaction. It is judged because most of tour conductors are freelancers and customers focus on personal relationship with the tour conductor. Accordingly, to improve the achievements, travel agencies should employ tour conductors equipped with expertise and tour guide capabilities and furthermore try to find out the method to let the tour conductor represent the travel agency.

영어초록

The purpose of this study is to identify the effects of the roles of a tour conductor on the Tourist satisfaction for tour destinations, tour conductor and travel agency. To do this, 360 questionnaires acquired from Incheon International Airport were used. Following are the results of this study. First, the role influencing the satisfaction for the tour destinations was found to be tour guide capabilities. Second, factors influencing the satisfaction for tour conductors were found to be leadership, problem solving capabilities and expertise. Third, factors influencing the satisfaction for the travel agency were expertise and tour guide capabilities. According to study, the factors influencing satisfaction were varied according to the target of satisfaction. It is judged because most of tour conductors are freelancers and customers focus on personal relationship with the tour conductor. Accordingly, to improve the achievements, travel agencies should employ tour conductors equipped with expertise and tour guide capabilities and furthermore try to find out the method to let the tour conductor represent the travel agency.

참고자료

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