취업정보사이트의 웹서비스 품질이 가치, 고객만족, 재방문의도에 미치는 영향: 직업탐색유형의 조절효과 (The effect of web service quality of job information site on value, customer satisfaction and revisit intention: moderating effect of job search type)

서지정보

· 발행기관 : 한국서비스경영학회
· 수록지 정보 : 서비스경영학회지 / 13권 / 5호 / 1 ~ 29페이지
· 저자명 : 조철호

초록

These days, getting a job is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, Majority of job information sites have not characteristic service strategies for segmented customers.
The purposes of this research are as follows. Firstly, we intended to explore characteristic website service qualities from empirical research and previous studies.
Secondly, we intended to testify the causal relationships among website service quality, value, customer satisfaction and revisit intention between formal job group and part time job group. Lastly, on the basis of present result, we intended to offer useful operational implications and tips to company managers.
From the result of research, three factors such as interaction, context, and information trust were turned out to be important items to raise performance. Also it shows that causal relationship influence between formal job group and part time job group is different. Therefore web service quality strategy between them should be separately practiced.

영어초록

These days, getting a job is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, Majority of job information sites have not characteristic service strategies for segmented customers.
The purposes of this research are as follows. Firstly, we intended to explore characteristic website service qualities from empirical research and previous studies.
Secondly, we intended to testify the causal relationships among website service quality, value, customer satisfaction and revisit intention between formal job group and part time job group. Lastly, on the basis of present result, we intended to offer useful operational implications and tips to company managers.
From the result of research, three factors such as interaction, context, and information trust were turned out to be important items to raise performance. Also it shows that causal relationship influence between formal job group and part time job group is different. Therefore web service quality strategy between them should be separately practiced.

참고자료

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