e-비즈니스 환경에 따른 광양항 활성화 방안에 관한 연구: 광양항 관련 웹사이트를 중심으로 (Study on Ways to Vitalize Gwangyang Port through the e-Business Environment: Centering on Gwangyang Port Websites)

서지정보

· 발행기관 : 한국항만경제학회
· 수록지 정보 : 한국항만경제학회지 / 24권 / 3호 / 125 ~ 146페이지
· 저자명 : 최성희

초록

Port marketing using websites in the e-business environment is essential in response to the competition to become hub ports, especially since shipping companies, ports' major customers, are being pressed by shippers to reduce logistics costs and introduce large ships to realize economies of scale, thereby reducing the number of ports of call. In this sense, this study intends to approach the port industry from the perspective of e-business and suggest vitalization methods using Gwangyang Port websites(6C; contents, community, communication, connection, commerce, customization) as one of the ways to turn it into Northeast Asia's hub port of logistics.

영어초록

Port marketing using websites in the e-business environment is essential in response to the competition to become hub ports, especially since shipping companies, ports' major customers, are being pressed by shippers to reduce logistics costs and introduce large ships to realize economies of scale, thereby reducing the number of ports of call. In this sense, this study intends to approach the port industry from the perspective of e-business and suggest vitalization methods using Gwangyang Port websites(6C; contents, community, communication, connection, commerce, customization) as one of the ways to turn it into Northeast Asia's hub port of logistics.

참고자료

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