자기주도성과 자기효능감이 지식구축 프로세스와 웹사이트 충성도에 미치는 영향 (The Impacts of Self-directedness and Self-efficacy on Knowledge Building Process and Website Loyalty)

서지정보

· 발행기관 : 한국지식경영학회
· 수록지 정보 : 지식경영연구 / 9권 / 3호 / 125 ~ 140페이지
· 저자명 : 고윤정, 고일상, 장정주

초록

In this study, we try to explain the impacts of self-directedness and self-efficacy on individual knowledge
building process and website loyalty. To verify empirically the proposed research model, first, we reviewed
literatures on self-directedness, self-efficacy, knowledge building process, and website loyalty. Second, we
performed a survey with questionnaires to undergraduate school students, graduate school students,
professionals, and office workers who search information frequently using website. Third, on the basis of
collected 221 data, measurement model and structural goodness-of-fit of the research model were verified
with SEM analysis using Lisrel 8.54 version. We found important results such that self-directedness impacted
information sharing and elaboration, self-efficacy affected information sharing and knowledge building, and
information sharing and knowledge building improved website loyalty.

영어초록

In this study, we try to explain the impacts of self-directedness and self-efficacy on individual knowledge
building process and website loyalty. To verify empirically the proposed research model, first, we reviewed
literatures on self-directedness, self-efficacy, knowledge building process, and website loyalty. Second, we
performed a survey with questionnaires to undergraduate school students, graduate school students,
professionals, and office workers who search information frequently using website. Third, on the basis of
collected 221 data, measurement model and structural goodness-of-fit of the research model were verified
with SEM analysis using Lisrel 8.54 version. We found important results such that self-directedness impacted
information sharing and elaboration, self-efficacy affected information sharing and knowledge building, and
information sharing and knowledge building improved website loyalty.

참고자료

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