특화된 웹2.0 여행사 시스템의 설계 및 구현 (Design and Implementation of specialized Web 2.0 Travel Agency System)

서지정보

· 발행기관 : (사)디지털산업정보학회
· 수록지 정보 : (사)디지털산업정보학회 논문지 / 5권 / 1호 / 9 ~ 22페이지
· 저자명 : 김정숙, 이야리, 홍경표

초록

This paper is an explanation of a design and an implementation of Web 2.0 online
travel agency system for frequent decision-making. On the Web 2.0 travel agency system,
optimized information is obtained by applying data mining technology such as
association rules, decision trees, and neural networks, and this system is a unified system
that consists of the block systems of hotels, ground traffic, and flights in tour packages of
a travel agency system. Furthermore, it is implemented to manage the system that is not
for the administrator of a travel agency system, but for users or communities that use the
system need their own information.
The expected effect of this system is to maximize the investment company's efficiency
through a new-concept interest model created by B2C customers, and also B2B small and
medium-sized travel agencies adopting the system. As a result, it is a system that
stimulates dormant customer activity and prevents good customers from leaving by
maximizing the merit and capacity of the existed web site for marketing. Moreover, this
system is also a model for people who plan customized travel agency business, and will
show a way for the domestic and international travel agency industry’s globalization.

영어초록

This paper is an explanation of a design and an implementation of Web 2.0 online
travel agency system for frequent decision-making. On the Web 2.0 travel agency system,
optimized information is obtained by applying data mining technology such as
association rules, decision trees, and neural networks, and this system is a unified system
that consists of the block systems of hotels, ground traffic, and flights in tour packages of
a travel agency system. Furthermore, it is implemented to manage the system that is not
for the administrator of a travel agency system, but for users or communities that use the
system need their own information.
The expected effect of this system is to maximize the investment company's efficiency
through a new-concept interest model created by B2C customers, and also B2B small and
medium-sized travel agencies adopting the system. As a result, it is a system that
stimulates dormant customer activity and prevents good customers from leaving by
maximizing the merit and capacity of the existed web site for marketing. Moreover, this
system is also a model for people who plan customized travel agency business, and will
show a way for the domestic and international travel agency industry’s globalization.

참고자료

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