정준상관분석을 활용한 음식 디미방의 웰니스와 소비가치 연구 (A Study on the Wellness and Consumption Value of a Food DimibangUsing a Canonical Correlation Analysis)

서지정보

· 발행기관 : (사)한국조리학회
· 수록지 정보 : Culinary Science & Hospitality Research / 26권 / 6호 / 162 ~ 173페이지
· 저자명 : 이수진, 조성순

초록

In this study, the canonical correlation between wellness and consumption value of food dimibang was studied. A correlation between mental and social wellness factors and consumption value of Sheth et al. (1991) was conducted. As a result of empirical analysis, two significant canonical correlation functions were derived, and the canonical function 1 satisfied the correlation, but the canonical function 2 was found to be only meaningful. It was found that the strong correlation between the social consumption value and the rare consumption value of food dimibang contributed to mental well-being. This is why K-food has established itself as a major global food culture as lifestyles pursuing a healthy and happy life become popular. Therefore, it is thought that this study will provide useful information to improve the direction and competitiveness that harmonize the well-being pursued by the food dimibang and the consumption value of modern people.

영어초록

In this study, the canonical correlation between wellness and consumption value of food dimibang was studied. A correlation between mental and social wellness factors and consumption value of Sheth et al. (1991) was conducted. As a result of empirical analysis, two significant canonical correlation functions were derived, and the canonical function 1 satisfied the correlation, but the canonical function 2 was found to be only meaningful. It was found that the strong correlation between the social consumption value and the rare consumption value of food dimibang contributed to mental well-being. This is why K-food has established itself as a major global food culture as lifestyles pursuing a healthy and happy life become popular. Therefore, it is thought that this study will provide useful information to improve the direction and competitiveness that harmonize the well-being pursued by the food dimibang and the consumption value of modern people.

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