A New Framework of Design Management and Three Additional Requirements To Apply Design Management to Korean Companies: Experience Design, Collaboration, and Trial and Error

서지정보

· 발행기관 : 디자인융복합학회(구.한국인포디자인학회)
· 수록지 정보 : 디자인융복합연구(구.인포디자인이슈) / 17권 / 6호 / 145 ~ 165페이지
· 저자명 : 주재우, 이희진, 박정호, 주재우

초록

The present research has two objectives. First, we introduce a new framework of design management proposed by Heather Fraser, the Director of Rotman Designworks. It comprises three gears: (1) user understanding, (2) concept visualization, and (3) strategic business design. Second, we investigate the key requirements that are necessary to apply the new framework to Korean companies. We collected fifty reports about the five special lectures from a new product development course at a university in Korea. These lectures were given by three designers and two product managers. We used interpretative analysis and followed three process of qualitative analysis of transcription, coding, and theme discovery. We derived specific requirements for applying design management to Korean companies: (1) experience design, (2) collaboration, and (3) trial and error. We introduced a novel design management framework and clarified the requirements how to successfully apply it to Korean companies. These findings imply that, firstly, executives and practitioners need to improve mutual communication and, secondly, corporations and agencies respect each other in their partner relationships.

참고자료

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