An Emerging Garden Industry in the UK in response to the Economic Crisis - Focusing on the History of the Grow Your Own(GYO) Movement -

서지정보

· 발행기관 : 한국전통조경학회
· 수록지 정보 : 한국전통조경학회지 / 16권 / 49 ~ 57페이지
· 저자명 : 정해준

초록

The UK’s garden industry, which has characterized the country as a green and pleasant land, is one of Britain’s representative leisure industries. The sector had been growing steadily, supported by consumers’ constant spending and the increased rate of owner-occupation. However, as the British faced the global financial crisis in late 2008, which was the worst economic crisis since the Great Depression of the 1930s, they started to reduce spending money on household items, especially on leisure activities. Amongst those, they tightened their purses on garden-related spending by 10% compared with the year before the world economy collapsed. This economic environment threw the garden industry into turmoil.
As an increase in physical and mental stresses caused by the unpredictable and pessimistic economic environment led to a decline in the British standard of living, the British Government, supported by members of the Royal family , revived `a movement encouraging people to take up gardening for a better life. The ‘Grow Your Own’ campaign, a gardening movement can be traced back to the ‘Victory Garden’, which supplied the public with food planted at private residences during World Wars I and II, to help overcome the exigencies of wartime. The revival of the gardening movement launched in 2009 was, however, aimed at recovering the British quality of life by boosting production of food in people’s own gardens to help Britons not only to lighten the burdens on their households, but to provide health care, improve living conditions, and help regenerate local communities.
In tandem with the movement at national level, people’s constant interest in and demand for participation in gardening has brought about change in the depressed traditional UK garden industry. With the rapid and tailored responses of the industry to evolving consumer demand during the economic crisis, together with the new phase of productive gardening movement from Todmorden, the garden industry in the UK now stands at a new turning point.

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