基于情感表现的图形化字体设计研究 (Research on the Design of Graphic Font Based on Emotional Expression)

서지정보

· 발행기관 : 한국동양예술학회
· 수록지 정보 : 동양예술 / 51호 / 267 ~ 298페이지
· 저자명 : LI WENZHAN

초록

随着科技媒体不断发展，现代生活节奏的持续加快，过去以文字为主导的信息传递形式已经渐渐不能满足现代人快节奏的生活方式了，人们逐渐走进了“看图时代”。与文字相比，图像所传递讯息更加地直观，获取信息的速度更加地快捷，获取的内容更加地丰富。对文字图形化在平面设计中的应用進行研究于分析，是为了更好的发挥文字图形化在平面设计中传递新的重要性，也是以更为前瞻性的姿态迎接时代的要求，顺应时代的发展。另外，随着人们审美意识的提高，如何使字体设计在保持其阅读性的同时在第一时间引发受众的共鸣，让其产生在意识认知中的赞同从而达到设计目的，情感作为影响人的决策性的重要因素之一，在字体设计中融入情感表现，笔者认为亦是图形化字体设计中的重要一环。怎么样更好的传达情感，更好的说好这门“视觉语言”，使得信息传递的有效性和持久性得到有效的加强，使得平面设计作品和受众之间的距离缩小，有力地对受众带来心灵上的感动，同时也使设计作品更加的经典令人难以忘怀，这些都是设计师在创造作品时候需要解决的问题。本文将以以下四个方面进行主要论述，一是对文字、图形以及图形化字体设计进行概念性的理论论述；二是对图形化字体设计的原则与使用的设计方法进行论述；三是不同情感注入对字体设计的影响以及如何利用情感在字体设计中的应用达到更好的传播目的进行论述；四是对基于情感表现的图形字体设计未来的发展进行展望，最终得到研究结论。

영어초록

With the continuous development of science and technology media and the continuous acceleration of the pace of modern life, the past text-oriented form of information transmission has gradually been unable to satisfy the fast-paced lifestyle of modern people. People have gradually entered the "picture age". Compared with text, the message conveyed by the image is more intuitive, the speed of obtaining information is faster and faster, and the content obtained is richer. The research and analysis of the application of text graphics in graphic design is to give better play to the new essence of text graphics in graphic design, and it is also to meet the requirements of the times with a more traditional and forward-looking attitude and conform to the times development of.In addition, with the improvement of people’s aesthetic awareness, how to make the font design resonate with the audience at the same time while maintaining its readability, so that it can generate approval in the conscious cognition to achieve the purpose of design, and emotions are used as an influence on people. One of the important factors of decision-making is to incorporate emotional expression into font design. I think it is also an important part of graphic font design. How to better convey emotions and speak this "visual language" better, so that the effectiveness and durability of information transmission can be effectively strengthened, so that the distance between graphic design works and the audience is reduced, and it is effective for the audience. Bringing spiritual touch, but also making the design works more classic and unforgettable, these are the problems that designers need to solve when creating works.
This article will mainly discuss in the following four aspects. One is a conceptual theoretical discussion on text, graphics and graphical font design; the second is a discussion on the principles and design methods used in graphical font design; and the third is different emotions. The impact of injection on font design and how to use emotions in font design to achieve better communication purposes are discussed; the fourth is to look forward to the future development of graphic font design based on emotional expression, and finally get research conclusions.

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