The Perception of Pleasantness Experiences among Malaysian Youths on Aesthetics and Roles in Japanese Anime Film Characters

서지정보

· 발행기관 : 한국영상학회
· 수록지 정보 : 한국영상학회논문집 / 20권 / 3호 / 19 ~ 30페이지
· 저자명 : Arshad, Mohd Rosli, 김해윤

초록

This research focuses on "pleasantness experiences" among viewers' emotions that simulate the perception of pleasure and enjoyment experiences among Malaysian audiences of animated film characters. In this study, an exploration of audience empathy toward Japanese anime animation characters is conducted to identify how the appearances of such characters have affected and induced the feelings of Malaysian audiences of animated films. Malaysian animation viewers are growing in number; however, a clear understanding of the perceptions of audiences and their thoughts based on this particular type of media and the related effects on their emotions have not been discussed widely. This paper closely examines the mindset and emotions held when watching Japanese anime animated films, especially the animated film characters. Thus, this study investigates the experiences of enjoyment and "pleasantness" experiences among the audiences and how they stimulate consciousness when they watch Japanese anime animated film characters. The study highlights the appealing design of the characters and visual perception factors that affect emotions among Malaysians. A statistical analysis using a one-way ANOVA statistical test is used to determine the emotional feelings among Malaysian audiences, who here consist of 300 youth from western and eastern Malaysian peninsula areas aged between 16 and 30 years old to categorize the perceptions of these animated characters. The results clearly show that perceived pleasantness held by Malaysian audiences does not differ greatly depending on age and gender preferences, whereas it does differ depending on ethnicity preferences. Hence, the character aesthetics and roles in animation characters do not affect feelings of pleasure or enjoyment levels based on gender and age preferences but have a stronger impact with regard to ethnicity preferences among Malaysia youth.

참고자료

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