프랜차이즈 창업과 경쟁구조가 자영업 영업이익에 미치는 영향 (The Effect of Franchise Start-up and Competition Structure on Self-Employment’s Profit)

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 22권 / 5호 / 61 ~ 74페이지
· 저자명 : 김수동, 이철성

초록

Purpose: Due to the environmental changes caused by the financial crisis, economic and social problems caused by unemployment and continuous economic recession did not increase the quality labor market. Therefore, due to the founding of self-employed business owners to be pushed out of the labor market, the problems of excessive competition of self-employed workers and the closure of business due to overcrowding have been continuously raised. As a result of the controversy, the financial crisis and the retirement of baby boomers have continued to increase the number of livelihood entrepreneurs, representing the wholesale, retail, and food and service sectors, where entry barriers are relatively small.
Research design, data, and methodology: This study attempts to empirically analyze how the increase in start-ups, especially in the wholesale, retail and restaurant businesses, affects the average operating profit of self-employed businesses. In addition, the role of the franchise which is selected as an alternative to starting a business and the impact of increasing competition intensity will be examined.
For this purpose, this study analyzes using the data of 2015 Economic Census provided by Statistics Korea. We will extract wholesale, retail and restaurant businesses from all the data, and use only private companies for analysis. The STAT 15.0 is used, and to examine the mediating effects, mediated regression, Sobel test, and control effects.
Results: This study examines the relationship between the increase in new start-ups and the average operating profit by sector, and the role of new franchises in this process. In addition, we will examine the moderating effects of this increase in competition by calculating the strength of competition as an alternative to overcrowding in the impact of the increase in new startups on average operating profit. According to the analysis by sector and region, the average operating profit decreased due to the increase of self-employment. Second, the franchise weight was mediated in this relationship. Third, it was found that the concentration of industry was adjusted in the effect on the average operating profit of self-employed startups.
Conclusions: Through this, we would like to lay the groundwork for establishing empirical data and policy on overcrowding of self-employment.

영어초록

Purpose: Due to the environmental changes caused by the financial crisis, economic and social problems caused by unemployment and continuous economic recession did not increase the quality labor market. Therefore, due to the founding of self-employed business owners to be pushed out of the labor market, the problems of excessive competition of self-employed workers and the closure of business due to overcrowding have been continuously raised. As a result of the controversy, the financial crisis and the retirement of baby boomers have continued to increase the number of livelihood entrepreneurs, representing the wholesale, retail, and food and service sectors, where entry barriers are relatively small.
Research design, data, and methodology: This study attempts to empirically analyze how the increase in start-ups, especially in the wholesale, retail and restaurant businesses, affects the average operating profit of self-employed businesses. In addition, the role of the franchise which is selected as an alternative to starting a business and the impact of increasing competition intensity will be examined.
For this purpose, this study analyzes using the data of 2015 Economic Census provided by Statistics Korea. We will extract wholesale, retail and restaurant businesses from all the data, and use only private companies for analysis. The STAT 15.0 is used, and to examine the mediating effects, mediated regression, Sobel test, and control effects.
Results: This study examines the relationship between the increase in new start-ups and the average operating profit by sector, and the role of new franchises in this process. In addition, we will examine the moderating effects of this increase in competition by calculating the strength of competition as an alternative to overcrowding in the impact of the increase in new startups on average operating profit. According to the analysis by sector and region, the average operating profit decreased due to the increase of self-employment. Second, the franchise weight was mediated in this relationship. Third, it was found that the concentration of industry was adjusted in the effect on the average operating profit of self-employed startups.
Conclusions: Through this, we would like to lay the groundwork for establishing empirical data and policy on overcrowding of self-employment.

참고자료

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