선박관리업의 일본시장 진출을 위한 한일비교연구 (How to enter Japanese ship management market? - Comparative Study of Ship Management Service Companies Between Korea & Japan -)

서지정보

· 발행기관 : 한국해운물류학회
· 수록지 정보 : 해운물류연구 / 30권 / 1호 / 155 ~ 172페이지
· 저자명 : 한종길

초록

일본은 세계에서 가장 큰 상선대를 보유하고 있으며 지리적 문화적으로 우리와 근접해 있어 우리나라 선박관리업의 발전을 위해서 반드시 개척해야 할 시장이다. 본 연구는 우리나라 선박관리업이 일본시장 진출시에 필요한 정책개발을 목적으로 한다. 일본선박관리시장은 대형운항사, 독립계 선주사, 대형화주계열의 3가지로 세분화할 수 있다. 우리나라 선박관리회사 표적시장으로 진출할 수 있는 시장은 독립계선주사시장이라고 할 수 있다. 이를 위하여 일본선주로부터 선박관리서비스를 위탁받고 있는 한일양국의 선박관리업자를 대상으로 수탁요인의 중요도에 관한 비교분석을 실시하였다. 본 연구에 의하면 일본 선박관리회사는 선박관리 서비스 수탁요인으로서 고품질 선박관리 서비스제공능력, 선주사의 선박관리정책 준수를 가장 중요하다고 인식하고 있다. 이와 함께 선원공급의 가능성, 비용의 효율적인 관리 가능성, 고객에 대한 신속한 대응과 같은 요인들도 중요하게 인식되었다.
따라서 우리나라 선박관리업체가 일본의 선박관리시장에 진출하기 위해서는 첫째, 국내 선박관리업체가 관계관리마케팅에 기반을 두고 선주사의 선박관리에 대한 경영전략과 방침을 공유하면서 고품질 선박관리로 차별화 할 필요가 있다. 둘째로, 일본선주가 필요로 하는 선원의 공급 및 선박관리회사가 직접 선원배승을 하고 있는지를 중시하고 있다는 점에서 선원관리를 보다 정교화 할 필요가 있다. 셋째로, 선박관리의 비용효율화를 이룰 수 있는 적절한 규모의 선대운영이 필요하다.

영어초록

Historically ship management business started from long term recession of shipping economy during 1970’s for pursuing cost cutting. Third party ship management company has been promoting specialization of shipping industry and providing competitive edge to medium and small ship owners. Therefore, ship management business is expecting to establish basement of qualitative development for shipping by innovation of ship management related technology.
Japanese opened its ship management market to foreign company from 1990’s. Korean ship management companies are trying to enter Japanese market because of its size, more than 2,808 vessels of over 2,000G/T, and geographical and cultural proximity.
This paper focused on the development of entry strategies to Japanese ship-management market by Korean Ship management companies. We carried out survey about Japanese ship-management market to experts of ship-management companies in Korea and Japan. Based on this survey, we analyzed choosing factors of ship management companies by fuzzy decision making analysis.
Experts of Japanese ship management companies selected factor about providing high quality service of ship management and keeping ship management policies of shipowner is most important, that followed by factors about possibility supply of able seafarers, cost-cut ability, quick response to shipowner’s request and submitting good ship inspection report.
But experts of Korean ship management companies selected factor about quick response to shipowner’s request is most important, that followed by effective cost control, cost-cut ability and total level of ship management fee.
Therefore, we suggested following measures for entering Japanese market by Korea ship-management companies.
Firstly, Korean ship management companies need to develop high quality service by communicating ship management strategies with Japanese shipowner that base on the relationship marketing. It will be fully equipped by information technology that Korean ship management companies have advantage.
Secondly, Korean ship management companies need to develop an own sophisticate seaman supply strategies because that Japanese ship owner give importance to possibility of high quality seaman supply and direct manning system of ship management company. Therefore, Korean companies have to establish its own education system for cultivating SI and seamen in accordance with the Japanese market needs.
Thirdly, even though Korean ship management industry need to prepare to get economic of scale in management, Korea companies need to give importance specialization of its fleet because importance of managing fleet size is not important factor for choosing ship management service by Japanese ship owner.

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