호텔 컨벤션에 대한 지각된 위험과 가치, 만족, 애호도 간의 관계 연구 (A Study on the Structural of Perceived Risk, Perceived Value, Satisfaction and Loyalty on Hotel Convention)

서지정보

· 발행기관 : 한국마이스관광학회
· 수록지 정보 : MICE관광연구 / 12권 / 2호 / 89 ~ 106페이지
· 저자명 : 전용수, 이상동, 여호근

초록

This study was performed targeting the hotel convention participant is designed to figure out how they perceive the perceived risk of hotel convention, and how such perceptions influence the value of the service, the customer satisfaction and loyalty. For this purpose, both literary research and empirical research have been carried out in order to come up with the questionnaire related to perceived risk, value of service, customer satisfaction, and loyalty of hotel convention. First, perceived risk of hotel convention has proved to have partially significant influence on the perceived value of the service.
Second, perceived risk of hotel convention has proved to have partially significant influence on the customer satisfaction. Third, perceived value of hotel convention has proved to have significantly influence on the customer satisfaction. Forth, customer satisfaction of hotel convention has proved to have significantly influence on the loyalty. Furthermore, implications were discussed and a few things in the conclusion based on this research findings were suggested

영어초록

This study was performed targeting the hotel convention participant is designed to figure out how they perceive the perceived risk of hotel convention, and how such perceptions influence the value of the service, the customer satisfaction and loyalty. For this purpose, both literary research and empirical research have been carried out in order to come up with the questionnaire related to perceived risk, value of service, customer satisfaction, and loyalty of hotel convention. First, perceived risk of hotel convention has proved to have partially significant influence on the perceived value of the service.
Second, perceived risk of hotel convention has proved to have partially significant influence on the customer satisfaction. Third, perceived value of hotel convention has proved to have significantly influence on the customer satisfaction. Forth, customer satisfaction of hotel convention has proved to have significantly influence on the loyalty. Furthermore, implications were discussed and a few things in the conclusion based on this research findings were suggested

참고자료

· 없음