사회혁신 프로젝트 수행을 위한 디자인 씽킹과 비즈니스 모델 젠 연계 방법론 (Design thinking and Business Model Zen linkage methodology forsocial innovation project implementation)

서지정보

· 발행기관 : (사)디지털산업정보학회
· 수록지 정보 : (사)디지털산업정보학회 논문지 / 13권 / 1호 / 185 ~ 196페이지
· 저자명 : 박상혁, 오승희

초록

Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects.
In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

영어초록

Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects.
In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.

참고자료

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