애국심과 적개심이 관광목적지 이미지, 관광만족, 재방문 및 타인추천의도에 미치는 영향 (The Influence of Patriotism and Animosity on Customer's Evaluation of Tourism-Destination Image, Tourism Satisfaction, Intention of Revisit and Recommendation)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 23권 / 8호 / 23 ~ 40페이지
· 저자명 : 남상민

초록

After the catastrophic earthquake in Japan, Koreans showed their hospitality, but recent movement of Japanese extreme rightists' insistence of sovereignty on Dokdo and an attempt to visit Dokdo has aggravated political and economic relationships between Korean and Japan, and also worsened Koreans' animosity against Japan. Moreover, Korean consumers are denying Japanese products.
This research is designed do analyze how Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation, and the relation was investigated through the hypothesis based on understanding the concepts of variables and precedent studies. The proposed research model was confirmed by the structural equation model analyzation, and it was proved that Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation. This topic variously influenced the area of international marketing. However, it was not studied relatively. The significance of this research would be the analyzation about how Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation.

영어초록

After the catastrophic earthquake in Japan, Koreans showed their hospitality, but recent movement of Japanese extreme rightists' insistence of sovereignty on Dokdo and an attempt to visit Dokdo has aggravated political and economic relationships between Korean and Japan, and also worsened Koreans' animosity against Japan. Moreover, Korean consumers are denying Japanese products.
This research is designed do analyze how Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation, and the relation was investigated through the hypothesis based on understanding the concepts of variables and precedent studies. The proposed research model was confirmed by the structural equation model analyzation, and it was proved that Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation. This topic variously influenced the area of international marketing. However, it was not studied relatively. The significance of this research would be the analyzation about how Koreans' patriotism and animosity against Japan affects tourism-destination image, tourism satisfaction, intention of revisit and recommendation.

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