브랜드 남녀 공용 스웨트셔츠 치수체계 분석 (Analysis of the Branded Unisex Sweatshirt Sizing System Jeong yim Lee 044)

서지정보

· 발행기관 : 한국의류산업학회
· 수록지 정보 : 한국의류산업학회지 / 26권 / 1호 / 44 ~ 54페이지
· 저자명 : 이정임

초록

In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size informationneeded to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of menand women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel,three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the40 brands, 25 used letters such as “S,” “M,” and “L” to indicate the size designation. More than 92.5% of the brands includedM and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS andS. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the bodysize distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appearedin a section larger than the men’s body size. The size specifications of unisex sweatshirts were set close to or larger thanmen’s sizes and hardly represented women’s sizes. To increase consumer satisfaction with unisex clothing, establishing a sizestandard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a sizestandard could also help each brand specify or diversify its target and differentiate itself with other brands.

영어초록

In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size informationneeded to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of menand women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel,three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the40 brands, 25 used letters such as “S,” “M,” and “L” to indicate the size designation. More than 92.5% of the brands includedM and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS andS. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the bodysize distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appearedin a section larger than the men’s body size. The size specifications of unisex sweatshirts were set close to or larger thanmen’s sizes and hardly represented women’s sizes. To increase consumer satisfaction with unisex clothing, establishing a sizestandard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a sizestandard could also help each brand specify or diversify its target and differentiate itself with other brands.

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