충북 수출기업의 정보기술 활용성과 실태 분석을 통한 전자무역 활성화 방안 (An Approach to activate of e-trade by empirical analysis and the Usage Level of IT in Chungbuk's Exporting Companies)

서지정보

· 발행기관 : 충북연구원
· 수록지 정보 : 地域政策硏究(충북연) / 22권 / 2호 / 75 ~ 89페이지
· 저자명 : 윤영한

초록

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영어초록

This paper tries finding out activating way of the Usage Level and Performance of e-Trade in Chungbuk's Exporting Companies. While there are about 6,000 companies in Chungbuk Province, 1,600 companies were registered for international trade. Among them, 500 exporting companies that have been conducted international trade during last three years were selected for survey. According to the survey, overall awareness level of e-Trade was very low. Especially, more than a half of surveyed exporting companies showed less than 20% of their e-Trade's leverage ratio, while less than 15% of the surveyed companies showed more than 80%. The awareness level of simplified business processes and reduction costs showed high level of e-Trade benefits but the others, such as customers in the excavation, advertising & marketing, and trade information were somewhat low. The highest usage level of e-trade was marketing promotion and came to next position of customs clearance and transportation, international information, meanwhile dispute settlement was low. This result is very similar to those of prior research shown. In regard to the difficulties of using e-trade factors, lack of specialized personnel and technology infrastructure were the most highly selective. Small and Medium Enterprises(SMEs) in Chungbuk also had similar difficulties to adapt e-trade same as the results of previous research showed that SMEs usally had. In order to enable e-Trade, trade management system and strengthening the prevalence supporting project seems to be a topic that appears most highly. Therefore, it must be considered that the central and local government support such projects for SMEs, because both human and material resource of SMEs are inferior to those of lagre companies. Enabling of e-Trade also must be included a policy of promoting and continuing education, that is the most significant point and SMEs desired. The corresponding measures to overcome these problems must be included the ways that Chungbuk accurately determines the status of local businesses through field survey and be established support programs based on the e-Trade. And a combination of online and offline that blended learning should be conducted after systemized those programs. The customized consulting and operation of the systems with the target companies should be also conducted continuously. In addition to these promotion, furthermore, advertizing for the e-Trade will be continued. Since the current development of electronic trading on the changes in information technology has been growing, these trends must be checked periodically and expanded the supporting systems continually. Finally, as the e-Trade is also a way to activate trade, Chungbuk government should prepare road map for its own trade policy(CTRIEM), put the policy in the e-trade area and review the policy comprehensively and systematically.

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