부산의 대중국 투자 및 무역 구조 분석을 통한 수출확대 방안 (A Study on Plans for Busan through an Analysis of Trade and Investment in China)

서지정보

· 발행기관 : 한중사회과학학회
· 수록지 정보 : 한중사회과학연구 / 14권 / 2호 / 159 ~ 179페이지
· 저자명 : 장정재

초록

Plans to be taken in response to the current context that Busan companies confront are suggested on a basis of an analysis of the current status of exportation to China. The first plan is to enhance exportation through The Korean Wave based marketing strategies. Items based on the wave should be diversified and tailored to attract different importers. Analysis has shown that the main exports are household appliances, convenience food, plastic items, clothing, and other goods. The second plan is to expand Chinese domestic markets centered on key consumption areas. As importation structure in China is shifting from processing trade to domestic trade, it is crucial to raise the competitiveness of manufactured goods to target the Chinese domestic markets. The third plan is to let SMEs take advantage of the leading position of major companies so that they can promote their sales. The fourth plan is actively use the development strategies of the Chinese Government. Because the intensive industry promotion policy and the details for actualization depend on the Chinese Government’s main policy directions, effective counterplans for inroads into China should be set up according to the changes to the detailed policies of the central government and local governments. The fifth plan is to explore other importers other than main importers such as China, the U.S., and Japan. The sixth is to make the most of online distribution networks to enter the Chinese domestic markets. As its online distribution markets have steadily been expanding, entry into online distribution networks in China is inevitable. Lastly, a differentiated strategy specific to exports is necessary. Demands for steel, automobiles and related parts, aircraft parts, shipping, and such are on the rise. Therefore, it is essential not only to utilize support projects such as publicity and exchanges designed to secure the Chinese domestic markets but to make positive efforts to bolster our technical power.

영어초록

Plans to be taken in response to the current context that Busan companies confront are suggested on a basis of an analysis of the current status of exportation to China. The first plan is to enhance exportation through The Korean Wave based marketing strategies. Items based on the wave should be diversified and tailored to attract different importers. Analysis has shown that the main exports are household appliances, convenience food, plastic items, clothing, and other goods. The second plan is to expand Chinese domestic markets centered on key consumption areas. As importation structure in China is shifting from processing trade to domestic trade, it is crucial to raise the competitiveness of manufactured goods to target the Chinese domestic markets. The third plan is to let SMEs take advantage of the leading position of major companies so that they can promote their sales. The fourth plan is actively use the development strategies of the Chinese Government. Because the intensive industry promotion policy and the details for actualization depend on the Chinese Government’s main policy directions, effective counterplans for inroads into China should be set up according to the changes to the detailed policies of the central government and local governments. The fifth plan is to explore other importers other than main importers such as China, the U.S., and Japan. The sixth is to make the most of online distribution networks to enter the Chinese domestic markets. As its online distribution markets have steadily been expanding, entry into online distribution networks in China is inevitable. Lastly, a differentiated strategy specific to exports is necessary. Demands for steel, automobiles and related parts, aircraft parts, shipping, and such are on the rise. Therefore, it is essential not only to utilize support projects such as publicity and exchanges designed to secure the Chinese domestic markets but to make positive efforts to bolster our technical power.

참고자료

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