자동차전시회(Motor Show)의 물리적환경이 재방문의사 및 추천의사에 미치는 영향-2012 부산모터쇼를 중심으로- (The Impacts of Motor Show's Physical environment on the Intentions to Revisit and Recommend: Focused on 2012 Busan International Motor Show)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 27권 / 2호 / 115 ~ 131페이지
· 저자명 : 유성원, 이범재, 정경일

초록

This paper was designed as an empirical study aimed to analyze the influences of Motor Show's servicescape on the intentions to recommend. The population of the research was the visitors for 2012 Busan Motor Show, and 383 questionnaires were used for the final data analysis. The six factors, which are exhibition pavilion, exhibition center, promotional materials, personal service, event, facilities factors, were derived from factor analysis. Also, it was shown that exhibition pavilion factor and personal service factor had influences on the intentions to revisit. Exhibition pavilion, personal service, and event factors had influences on the intentions to recommend. Results of the analysis implied that a differentiation of the exhibition pavilion and personal service factors with more visitors-oriented event programs would increase the demand of Motor Show, and thereby enhance the economic effects for local governments.

영어초록

This paper was designed as an empirical study aimed to analyze the influences of Motor Show's servicescape on the intentions to recommend. The population of the research was the visitors for 2012 Busan Motor Show, and 383 questionnaires were used for the final data analysis. The six factors, which are exhibition pavilion, exhibition center, promotional materials, personal service, event, facilities factors, were derived from factor analysis. Also, it was shown that exhibition pavilion factor and personal service factor had influences on the intentions to revisit. Exhibition pavilion, personal service, and event factors had influences on the intentions to recommend. Results of the analysis implied that a differentiation of the exhibition pavilion and personal service factors with more visitors-oriented event programs would increase the demand of Motor Show, and thereby enhance the economic effects for local governments.

참고자료

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