도심 거리관광에서 나타나는 장소성과 젠트리피케이션 인식에 대한 탐색적 연구 : 오프라인과 인스타그램 참여관찰을 중심으로 (Exploratory Research on Sense of Place and Perception of Gentrification in Urban Street Tourism : Focusing on Participation Observation in Off-line and Instagram space)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 18권 / 4호 / 1 ~ 24페이지
· 저자명 : 이선영, 정남호, 구철모

초록

The purpose of this study is to look into real world and SNS(Social Networking Service) space's sense of place and its' symptoms(i.e., gentrification)in urban street tourism. In order to achieve the study goals, we conducted multi-level participant observation in both Shinsa-dong Garosu-gil as a real-world, and ‘Garosu-gil’ image through Instagram as a virtual-world. Research results showed that 'Garosu-gil' images contained not only positive but also negative sense of place in urban street tourism. Positive factor is 'new place of shopping and gourmet', negative factor is 'place of bravado'. We assumed that negative sense of place derived from the gentrification symptoms of Garosu-gil. Furthermore, the findings through Instagram, foreign visitors tended to focus on 'streetscape' and 'unique display/interior' more than domestic visitors. This study suggests sustainable direction of urban street tourism development. However this study has some limitations. Thus, follow-up studies should supplement these defects and be expected to enhance science objectivity by quantitative research. This study provides the basis for enlarging the width of understanding of urban street tourism in Korea.

영어초록

The purpose of this study is to look into real world and SNS(Social Networking Service) space's sense of place and its' symptoms(i.e., gentrification)in urban street tourism. In order to achieve the study goals, we conducted multi-level participant observation in both Shinsa-dong Garosu-gil as a real-world, and ‘Garosu-gil’ image through Instagram as a virtual-world. Research results showed that 'Garosu-gil' images contained not only positive but also negative sense of place in urban street tourism. Positive factor is 'new place of shopping and gourmet', negative factor is 'place of bravado'. We assumed that negative sense of place derived from the gentrification symptoms of Garosu-gil. Furthermore, the findings through Instagram, foreign visitors tended to focus on 'streetscape' and 'unique display/interior' more than domestic visitors. This study suggests sustainable direction of urban street tourism development. However this study has some limitations. Thus, follow-up studies should supplement these defects and be expected to enhance science objectivity by quantitative research. This study provides the basis for enlarging the width of understanding of urban street tourism in Korea.

참고자료

· 없음