외식기업의 유통경로상 파워와 관계결속 관계 연구 (A Study on Power and Relationship Commitment as they Relate to Food Service Firms and the Distribution Channel)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 25권 / 4호 / 191 ~ 208페이지
· 저자명 : 김기영, 이동근, 배성일

초록

The purpose of to suggest a course of direction by analyzing the power and relationship commitment that exist between purchasing managers of food service firms and their suppliers. Purchasing mangers are not satisfied with how suppliers in a one-sided way delay supplying items and how they take disciplinary action against food service firms if they were to purchase competing products from other suppliers. The suppliers try to coerce the managers into purchasing products that they do not want, to lure the food service firms by giving incentives, and to increase the costs of products they provide. This negatively impacts the managers of food service firms from both monetary and non-monetary standpoints. Not only do the purchasing managers get monetary compensation that comes from the relationship with the supplier such as profits from sales but they also get positive feelings of good. The suppliers gain the trust of the managers. Providing detailed information of the products that the supplier provides and giving advice on how to take care of the products and so on give trust to the purchasing managers. The questionnaire was written up based on studies that looked into the relationships between retailers and manufacturers, manufacturers and distributors, franchisers and chain stores, which were more readily available for reference. As such, it is deemed that it was inadequate when applied to the present study's topic of the relationship regarding the food service market and the entities involved in the channel. Therefore many diverse variables should be introduced in a future study, including ones that can increase the level of understanding.

영어초록

The purpose of to suggest a course of direction by analyzing the power and relationship commitment that exist between purchasing managers of food service firms and their suppliers. Purchasing mangers are not satisfied with how suppliers in a one-sided way delay supplying items and how they take disciplinary action against food service firms if they were to purchase competing products from other suppliers. The suppliers try to coerce the managers into purchasing products that they do not want, to lure the food service firms by giving incentives, and to increase the costs of products they provide. This negatively impacts the managers of food service firms from both monetary and non-monetary standpoints. Not only do the purchasing managers get monetary compensation that comes from the relationship with the supplier such as profits from sales but they also get positive feelings of good. The suppliers gain the trust of the managers. Providing detailed information of the products that the supplier provides and giving advice on how to take care of the products and so on give trust to the purchasing managers. The questionnaire was written up based on studies that looked into the relationships between retailers and manufacturers, manufacturers and distributors, franchisers and chain stores, which were more readily available for reference. As such, it is deemed that it was inadequate when applied to the present study's topic of the relationship regarding the food service market and the entities involved in the channel. Therefore many diverse variables should be introduced in a future study, including ones that can increase the level of understanding.

참고자료

· 없음