Study on the Compliance Risks of Chinese Wechat Business Operation and the Countermeasures

서지정보

· 발행기관 : 현대중국학회
· 수록지 정보 : 현대중국연구 / 22권 / 4호 / 335 ~ 368페이지
· 저자명 : 張光君, 윤박

초록

Chinese wechat business is a new e-commerce model rooted in social platform, which has become an important part of Chinese e-commerce market with its huge trading volume. Although the “e-commerce law of t he p eople’s Republic o f China” implemented on January 1, 2019 clearly defines the legal status of wechat business, the specific rules of wechat business are not clear, and the related legislation on social platform is insufficient. The wechat business still faces many compliance risks and its social reputation needs to be improved. Wechat business is a business model worthy of protection and promotion of its compliance development in the era of Chinese government encouraging mass entrepreneurship. It is a rational choice to accurately identify the compliance risks of wechat business, actively seek the way of compliance of wechat business, change the negative image of wechat business in the public mind, and promote the orderly development of wechat business industry, which is also an urgent practical problem faced by Chinese wechat business. On the basis of clarifying the legal status and business model of Chinese wechat business, this paper proposes to build a compliance risk involving the participation of industry organizations, law enforcement departments and wechat business operators, aiming at the problems such as insufficient regulation of wechat business, lack of influence of industry organizations, regulatory dilemma of government departments and insufficient regulatory power of social platforms The prevention and control system helps the sustained and healthy development of Chinese wechat business.

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