한국 부동산 디벨로퍼의 부정적 인식 개선에 관한 소고 (A brief study on improving the negative perception of real estate developers in Korea)

서지정보

· 발행기관 : 한국부동산학회
· 수록지 정보 : 부동산학보 / 85호 / 100 ~ 117페이지
· 저자명 : 윤영식

초록

대장동 도시개발사업을 계기로 부동산 디벨로퍼에 대한 일반인들의 나쁜 인식과 편견이 더욱 심화되 는 지경에 이르렀다. 이런 상황에서 디벨로퍼의 인식개선을 위해 연구방법으로 단행본과 논문, 신문기사 등 그리고 일부 대표적인 디벨로퍼의 홈페이지와 인터뷰를 참고로 하고 필자의 수십 년간의 이론과 실무 경험을 통해 디벨로퍼의 의미, 업무사례와 사업추진실태를 분석하였다. 분석결과 디벨로퍼가 어떤 업무를 하는지 추진사업이 얼마나 복잡하고 어려운지를 파악할 수 있었다. 오직 수익만을 추구하여 투기를 일삼는 나쁜 디벨로퍼와 풍성한 삶의 공간과 산업발전에 기여하는 공간의 제공 그리고 지속가능한 도시를 만드는 좋은 디벨로퍼를 구별할 필요가 있다. 이런 사실을 정부, 지자체, 일반 국민들에게 알리어 좋은 디벨로퍼의 부정적인 인식개선에 결정적인 계기가 될 것이다.

영어초록

1. CONTENTS

(1) RESEARCH OBJECTIVES

The purpose of this study is to inform the government, local governments, and the public of who the developer is and what the developer is doing through case analysis at a time when the negative image of most real estate developers in Korea is widespread. By doing this, it is intended to improve the negative perception of sound and good developers contributing to human life, urban and community development.




(2) RESEARCH METHOD

The research method is to analyze and analyze the reality and case of real estate developers based on my 25 years of development experience, graduate school lectures, large companies and real estate CEO courses, and Korea Real Estate Development Association.




(3) RESEARCH FINDINGS

Developers can improve negative perceptions by promoting and promoting continuous urban spaces, housing, offices, shopping centers, factories, logistics warehouses, and culture through various channels. All citizens should be informed that developers' land work, licensing and permits, decision on the sale price, civil complaints, and policy practices are complex and difficult tasks regardless of the morality of developers. The real estate development project is a high-risk, high-yield project, and despite the high probability of high-risk, it is necessary to distinguish between bad developers and sound developers who are obsessed with profits and push ahead with the project.




2. RESULTS

It was possible to understand how complex and difficult the project was for developers to do. It is necessary to distinguish between bad developers who invest only in pursuit of profits and good developers who provide rich living spaces and spaces that contribute to industrial development and create sustainable cities. This will be a decisive opportunity to improve the negative perception of good developers by informing the government, local governments, and the general public.

참고자료

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