퍼지논리와 가상가치법 혼합을 통한 현상적 건축미의 매력가치 (Attractiveness Valuation of Phenomenal Architectural Aesthetic by Mixing the Fuzzy Logic with Contingent Valuation)

서지정보

· 발행기관 : 대한건축학회
· 수록지 정보 : 대한건축학회논문집 / 34권 / 5호 / 3 ~ 10페이지
· 저자명 : 이동주, 고은형

초록

본 연구의 목적은 건축미 수준에 따른 경제적 가치를 추정하는 것으로, 건축미를 ‘건조환경의 시각적 질’, ‘현상적 건축미’로 개념 정립하고, 건축미를 재화에 영향을 미치는 ‘매력 가치’의 관점에서 출발하여 분석하였다. 노들섬 문화센터의 잠재적 사용자인 서울시민 500명을 대상으로 양방향 소통방식의 인터넷 설문조사를 진행하였다. 퍼지 모형이 접목된 시나리오와 설문지에 기초하여 건축미 평가와 금전적 지불의사를 조사하고, 선형회귀분석을 통해 건축미의 수준별 경제적 가치를 추정하였다.

영어초록

The purpose of this study is to estimate the attractiveness value according to the preference level on architectural aesthetic. This research starts from the concept that aesthetic is phenomenon and from the viewpoint of 'attraction value' which affects goods. Interactive internet surveys were conducted for 500 citizens of Seoul metropolitan city who are potential users of the Nodle Islet Cultural Center. Based on the scenarios and questionnaires with fuzzy models, we have examined the evaluation of architectural aesthetic and monetary willing-to-payment, and estimated the economic value by preference level of architectural aesthetic through linear regression analysis. The main results of the study are as follows: First, the economic value of the Nodle Islet Cultural Center was estimated at ₩15,683.43/person. Residents of Seoul metropolitan city were willing to accept the increase in the above-mentioned amount of the facility fares when their preferred works (average 86.81 points) were constructed. (P <0/05) Second, it is confirmed that the economic value increases dramatically as the preference level of architectural aesthetic increases. Third, it is presumed that the infinite valuation of architectural aesthetic and the problem of free riding coexist in the estimation of economic valuation of architectural aesthetic for public buildings. Fourth, by mixing the fuzzy logic with contingent valuation method, starting point bias and no response biases that happened in contingent valuation could be disappeared. bias elimination must be considered seriously because another bias could be happened in full process of the research. The results of this study will serve as a basis for spreading architectural aesthetic value-oriented research from the vague and obscure aesthetic-centered discussion on the existing architectural aesthetic. In addition, it will be an opportunity to draw institutional application and utilization strategy of architectural aesthetic through architectural aesthetic value research.

참고자료

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