A Comparative Study on the Differences in Cultural Attributes of Gamification between Korea and Austria

서지정보

· 발행기관 : 한국산업정보학회
· 수록지 정보 : 한국산업정보학회논문지 / 23권 / 1호 / 109 ~ 122페이지
· 저자명 : 김종우, 김상욱

초록

Gamification is receiving much attention from a variety of fields of life as it has tremendous potential to help people get experienced with ‘fun’ by the elements of game mechanism and thus attract their voluntary participation eventually to reach the state of ‘flow’. Some studies examined this process with a focus the relationship between game elements and flow while others regarded the game elements as fun elements and discussed the relationship between fun and flow. However, starting from the fact that the fundamental reason humans play a game is for fun and fun is in turn induced through game elements, our study defines fun as an emotion and uses it as factors are also introduced as control variables for the study on the belief that game elements affecting fun will apparently vary depending on the cultural dimensions. This study confirms that difference exists in correlations between game element, fun, and flow, depending on the different cultural settings. By comparing samples from Korea and Austria, each representing the east and the west respectively, it was found that ‘social fun’ affects flow and both ‘relationship’ and ‘reward’ are in turn affecting social fun in case of Korea. On the other hand, Austrian case reveals that cognitive fun affects flow and game elements affecting cognitive fun are ‘story’ and ‘reward’.

참고자료

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