이벤트관광의 방문동기가 몰입에 미치는 영향 -골프 관여도의 조절효과를 중심으로- (Impact of Visit Motives for Event Tourism on Concentration : Centered in Control Effect of Golf Involvement)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 24권 / 4호 / 305 ~ 320페이지
· 저자명 : 이광옥

초록

This article is to tell if golf involvement acts in relation between visit motives for golf event tourism and concentration through documentary and empirical studies. In empirical studies, visit motives seemed escape from routine, sociability, identification formation, and information. Involvement is a factor of importance, care, and necessity. Involvement is a single factor. As a result of analysis, sociability and identification formation appeared to affect concentration significantly positively. Golf importance appeared to act control role in the relation between information and concentration. Golf necessity appeared to act a control role in the relation between sociability, identification formation, and concentration which is a sub-level information factor. What we could know from these results, tourists who chose golf event tourism was likely to have higher concentration in addition to educational purposes, information exchange purposes as they consider it special and important. To those who play golf in most part of their routine, their concentrations fall when they go golfing for sociability. However, their concentration gets higher for tourism purposes for identification formation. This article is expected to be used as a fundamental material to search for strategic methods to create synergy effect in golf industry and tourism industry based on right understanding about golf.

영어초록

This article is to tell if golf involvement acts in relation between visit motives for golf event tourism and concentration through documentary and empirical studies. In empirical studies, visit motives seemed escape from routine, sociability, identification formation, and information. Involvement is a factor of importance, care, and necessity. Involvement is a single factor. As a result of analysis, sociability and identification formation appeared to affect concentration significantly positively. Golf importance appeared to act control role in the relation between information and concentration. Golf necessity appeared to act a control role in the relation between sociability, identification formation, and concentration which is a sub-level information factor. What we could know from these results, tourists who chose golf event tourism was likely to have higher concentration in addition to educational purposes, information exchange purposes as they consider it special and important. To those who play golf in most part of their routine, their concentrations fall when they go golfing for sociability. However, their concentration gets higher for tourism purposes for identification formation. This article is expected to be used as a fundamental material to search for strategic methods to create synergy effect in golf industry and tourism industry based on right understanding about golf.

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