구조방정식을 활용한 아웃렛쇼핑몰의 공간구성요소와 만족도 및 재방문의사 실증분석 - 파주 신세계․첼시 아웃렛을 중심으로- (Analysis of Component Factor of Outlet Shopping Mall on Visitor Satisfaction and Revisit Intention by Structural Equation Model - Focused on Paju Shinsegae·Chelsea Outlet -)

서지정보

· 발행기관 : 대한건축학회
· 수록지 정보 : 대한건축학회논문집 / 29권 / 2호 / 15 ~ 24페이지
· 저자명 : 박태원, 이덕조, 심재관

초록

This paper seeks to increase the understanding of the shopping experiences of visitors to outlet shopping mall in Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do. Ther purpose of this paver is to examine the phenomenon of Premium Outlet Malls. We examine the Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do, while placing them against the development of the outlet mall industry. Outlet malls are an important part of the new retail landscape. This study research classifies as each season and looks into this feature according to the standard meaningful the introduction and Spatial Transition Process of Outlets Shopping Mall, Since the beginning of 1980 until recently in the last 30 years. In addition, the paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers’ perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The main implication of these findings is that factory outlet stores are perceived favorably and that they need to build more positive marketing strategies accordingly.

영어초록

This paper seeks to increase the understanding of the shopping experiences of visitors to outlet shopping mall in Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do. Ther purpose of this paver is to examine the phenomenon of Premium Outlet Malls. We examine the Shinsagae·Chelsea Premium Outlet at Paju City, Gyeonggi-do, while placing them against the development of the outlet mall industry. Outlet malls are an important part of the new retail landscape. This study research classifies as each season and looks into this feature according to the standard meaningful the introduction and Spatial Transition Process of Outlets Shopping Mall, Since the beginning of 1980 until recently in the last 30 years. In addition, the paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers’ perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The main implication of these findings is that factory outlet stores are perceived favorably and that they need to build more positive marketing strategies accordingly.

참고자료

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