복합쇼핑몰 내 외식업체 이용고객의 경험가치가 소비자 행복, 점포애착, 점포충성도에 미치는 영향 (The Effects of Experiential Value on Consumer Happiness, Store Attachment and Store Loyalty in the Restaurant Store of the Complex Shopping Mall)

서지정보

· 발행기관 : (사)한국조리학회
· 수록지 정보 : Culinary Science & Hospitality Research / 24권 / 5호 / 67 ~ 77페이지
· 저자명 : 김성수

초록

The purpose of this study was to investigate the value of customer's experience in the complex shopping mall, to examine the influence on consumer happiness, store attachment, and store loyalty through empirical analysis. Data collection was conducted from May 20, 2018 to June 10, 2018, by convenience sampling to consumers who had visited restaurants in a complex shopping mall in Seoul and Gyeonggi area. Finally, a total of 238 copies of valid data were used for the analysis except for the invalid and inappropriate questionnaires. The results of the analysis are as follows: Esthetic and playfulness of the customers who use the restaurant store in the complex shopping mall have a significant effect on consumer happiness and consumer return and service excellence did not significantly affect consumer happiness. Secondly, consumer happiness after eating out in restaurant store of the complex shopping mall has a significant effect on store attachment. Thirdly, the store attachment of the restaurant in the complex shopping mall had a significant effect on the store loyalty. Based on the results of this study, it is expected that consumers will experience various products and services as well as the food service companies in the complex shopping mall will enjoy and happily experience the complex shopping mall companies to develop competitive and different new business contents. It will provide useful data for obtaining loyal customers for restaurants in complex shopping malls.

영어초록

The purpose of this study was to investigate the value of customer's experience in the complex shopping mall, to examine the influence on consumer happiness, store attachment, and store loyalty through empirical analysis. Data collection was conducted from May 20, 2018 to June 10, 2018, by convenience sampling to consumers who had visited restaurants in a complex shopping mall in Seoul and Gyeonggi area. Finally, a total of 238 copies of valid data were used for the analysis except for the invalid and inappropriate questionnaires. The results of the analysis are as follows: Esthetic and playfulness of the customers who use the restaurant store in the complex shopping mall have a significant effect on consumer happiness and consumer return and service excellence did not significantly affect consumer happiness. Secondly, consumer happiness after eating out in restaurant store of the complex shopping mall has a significant effect on store attachment. Thirdly, the store attachment of the restaurant in the complex shopping mall had a significant effect on the store loyalty. Based on the results of this study, it is expected that consumers will experience various products and services as well as the food service companies in the complex shopping mall will enjoy and happily experience the complex shopping mall companies to develop competitive and different new business contents. It will provide useful data for obtaining loyal customers for restaurants in complex shopping malls.

참고자료

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