An Impact that Service Quality Has for Customer’s Repurchase in Internet Shopping Malls

서지정보

· 발행기관 : 한국물류학회
· 수록지 정보 : 물류학회지 / 24권 / 1호 / 137 ~ 155페이지
· 저자명 : 이영민

초록

By advantage of trading volume has grown to provide there, one that has become a cost reduction potential development of information technology, e-commerce, Internet shopping mall, convenience and the emergence of new business opportunities is sleep The rapid recent advances in the Internet environment, technology level of leveling of Internet shopping malls, such as the Internet is not an element of the technical quality of service to the success Mall of discrimination education, customers on the quality of service for in the Internet shopping mall can be satisfied, for the maintenance of ongoing relationship between the factors that holds, brought the need for research, you can see the Internet shopping customers.
Therefore, by applying it to the quality of Internet services and research model to derive the information of gender design of Internet sites, commodity trading sex, communication safety and quality of service configuration, previous research in this study Now, show the dimensions of the 5 SERVQUAL quality of service, quality of all of this have a positive impact on customer satisfaction jumped to purchase substantial that affect suggesting the intention investigation repurchase.
Thus, the quality of service, the higher the customer satisfaction, repurchase intention for internet shopping is also higher can conclude.

참고자료

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