모바일 뱅킹 사용자의 지각된 유용성, 만족, 지속사용의도의 관계 : 인지욕구와 인지부조화의 조절효과 (The Relationship among Perceived Usefulness, Satisfaction, and Continuance Use Intention on Mobile Banking User : The Moderating Effects of Need for Cognition and Cognitive Dissonance)

서지정보

· 발행기관 : 한국인터넷전자상거래학회
· 수록지 정보 : 인터넷전자상거래연구 / 15권 / 1호 / 95 ~ 112페이지
· 저자명 : 오재신

초록

Mobile banking means that users adopt mobile terminals to conduct payment such as balance enquiry, transference and bill payment anytime from anywhere. Mobile banking is defined as the delivery of financial services through mobile devices such as a mobile phone. The main purpose of this research is to identify key factors of perceived usefulness on mobile banking user. In the academic literature, system quality and information quality have been recognized as a major determinant in driving perceived usefulness. Moreover, This research examines the effects of perceived usefulness on user satisfaction continuance use intention, and the moderating roles of need for cognition and cognitive dissonance in mobile banking. The results indicate that information quality and system quality are the main factors, whereas perceived usefulness affect user satisfaction and continuance use intention. The moderating effect of need for cognition in the relationships between information quality and perceived usefulness is identified. Lastly, the effects of perceived usefulness on user satisfaction and continuance use intention depending on the levels of cognitive dissonance.

영어초록

Mobile banking means that users adopt mobile terminals to conduct payment such as balance enquiry, transference and bill payment anytime from anywhere. Mobile banking is defined as the delivery of financial services through mobile devices such as a mobile phone. The main purpose of this research is to identify key factors of perceived usefulness on mobile banking user. In the academic literature, system quality and information quality have been recognized as a major determinant in driving perceived usefulness. Moreover, This research examines the effects of perceived usefulness on user satisfaction continuance use intention, and the moderating roles of need for cognition and cognitive dissonance in mobile banking. The results indicate that information quality and system quality are the main factors, whereas perceived usefulness affect user satisfaction and continuance use intention. The moderating effect of need for cognition in the relationships between information quality and perceived usefulness is identified. Lastly, the effects of perceived usefulness on user satisfaction and continuance use intention depending on the levels of cognitive dissonance.

참고자료

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