고객의 코로나19 위험지각이 항공사 모바일 체크인 서비스 이용의도에 미치는 영향: 보호동기이론 관점 (The Effects of Customers’COVID-19 Risk Perception on Airline Mobile Check-in Service Intention: Protection Motivation Theory Perspective)

서지정보

· 발행기관 : 한국인터넷전자상거래학회
· 수록지 정보 : 인터넷전자상거래연구 / 22권 / 3호 / 19 ~ 33페이지
· 저자명 : 김지현, 정남호

초록

With the advent of the 4th Industrial Revolution, the development of automation technologies based on artificial intelligence and big data is taking place in order to reduce labor costs and increase convenience. Due to the outbreak of COVID-19 in December 2019, the development and use of technology began to accelerate, and the provision of non-face-to-face services in the tourism industry is becoming active. People have a higher preference for non-face-to-face services than face-to-face services due to their motivation to protect themselves from the risk of COVID-19. The airline's mobile check-in service, one of the self-check-in services, is thought to need research as it has the difference that users who are sensitive to contact with others use their own devices, not devices used together by unspecified people. On the other hand, non-face-to-face self-service can have a very positive effect through labor cost reduction from a corporate perspective, but users can perceive it negatively. This is because it can be recognized that there are digital underprivileged people who cannot adapt to these changes and complain of difficulties due to rapid technological development, and accordingly, they are forced to use self-service technology. This study aims to clarify the intention to use the airline's mobile check-in service according to the difficulty and compulsory use of self-service technology, along with the intention to use the airline's mobile check-in service.

영어초록

With the advent of the 4th Industrial Revolution, the development of automation technologies based on artificial intelligence and big data is taking place in order to reduce labor costs and increase convenience. Due to the outbreak of COVID-19 in December 2019, the development and use of technology began to accelerate, and the provision of non-face-to-face services in the tourism industry is becoming active. People have a higher preference for non-face-to-face services than face-to-face services due to their motivation to protect themselves from the risk of COVID-19. The airline's mobile check-in service, one of the self-check-in services, is thought to need research as it has the difference that users who are sensitive to contact with others use their own devices, not devices used together by unspecified people. On the other hand, non-face-to-face self-service can have a very positive effect through labor cost reduction from a corporate perspective, but users can perceive it negatively. This is because it can be recognized that there are digital underprivileged people who cannot adapt to these changes and complain of difficulties due to rapid technological development, and accordingly, they are forced to use self-service technology. This study aims to clarify the intention to use the airline's mobile check-in service according to the difficulty and compulsory use of self-service technology, along with the intention to use the airline's mobile check-in service.

참고자료

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