모바일 여행상품 앱 특성이 용이성, 유용성 및 행동의도에 미치는 영향 (The Effect of Mobile Travel App Characteristics on Ease of Use, Usefulness and behavioral intentions)

서지정보

· 발행기관 : 관광경영학회
· 수록지 정보 : 관광경영연구 / 23권 / 5호 / 743 ~ 759페이지
· 저자명 : 유순호

초록

The purpose of this study is to investigate the effect of mobile usage on the ease of use, usability and behavioral intention of travel product apps. Data collection was conducted from June 10, 2019 to June 20, A total of 500 copies of the questionnaires were distributed and 352 copies were collected. The factor analysis and the reliability test were conducted using SPSS 23.0 and AMOS 23.0 for 321 statistical analyzes and covariance structure analysis was conducted to verify the proposed research hypothesis. First, information and situationality showed significant effects on ease of use, but ubiquitous, economical, and experiential did not significantly affect ease of use. Second, ubiquity and situationality have a significant effect on usefulness, but informational, economical, and experiential have no significant effect on usefulness. Third, ease of use has a significant effect on usability. Fourth, experientiality has a significant effect on the degree of behavioral intention. However, ubiquitous, informational, economic, and situational factors did not significantly affect behavioral intentions. Finally, ease of use and usefulness have a significant effect on behavioral intention.

영어초록

The purpose of this study is to investigate the effect of mobile usage on the ease of use, usability and behavioral intention of travel product apps. Data collection was conducted from June 10, 2019 to June 20, A total of 500 copies of the questionnaires were distributed and 352 copies were collected. The factor analysis and the reliability test were conducted using SPSS 23.0 and AMOS 23.0 for 321 statistical analyzes and covariance structure analysis was conducted to verify the proposed research hypothesis. First, information and situationality showed significant effects on ease of use, but ubiquitous, economical, and experiential did not significantly affect ease of use. Second, ubiquity and situationality have a significant effect on usefulness, but informational, economical, and experiential have no significant effect on usefulness. Third, ease of use has a significant effect on usability. Fourth, experientiality has a significant effect on the degree of behavioral intention. However, ubiquitous, informational, economic, and situational factors did not significantly affect behavioral intentions. Finally, ease of use and usefulness have a significant effect on behavioral intention.

참고자료

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