소프트 래더링 기법을 이용한 액티브 시니어의 면류에 대한 가치체계 (Hierarchical Value Structure of Active Seniors for Noodles: Applying Soft Laddering Technique Based on the Means-end Chain Theory)

서지정보

· 발행기관 : 한국식생활문화학회
· 수록지 정보 : 한국식생활문화학회지 / 34권 / 4호 / 463 ~ 473페이지
· 저자명 : 오혜인, 김가현, 오지은, 조미숙

초록

The aim of this study is to identify the value structure of active seniors for noodles. Noodles are the secondly mostpreferred and familiar food in Korea, followed by rice. And noodles also have a variety of tastes/flavors and even a varietyof ceremonial characteristics. The necessity of offering proper food to seniors has recently increasing because Koreabecoming an aged society. This study conducted 1:1 in-depth interviews with 30 active senior participants using the softladdering technique, which is based on the means-end chain theory. The Implication Matrix and HVM were derived fromperforming content analysis. The active seniors mainly consider the ‘taste’, expecting to obtain the ‘satisfying taste’, andpursuing the ‘family affair’, ‘pleasure’, and ‘self-satisfaction’. The results of this study indicated that the taste is the mostimportant attribute and the active seniors consider their family as well as the pleasure and satisfaction of their own. Maleseniors mainly pursue the ‘pleasure’ and ‘self-satisfaction’ by satisfying their taste through considering ‘taste’ and ‘familiarity’.
But female seniors mainly pursue the ‘family affair’ by ‘satisfying taste’ through considering ‘taste’. These results can be usedas a basic data for developing noodle products for the elderly. This study will also contribute to the development of specialcare food and product concepts for the silver generation.

영어초록

The aim of this study is to identify the value structure of active seniors for noodles. Noodles are the secondly mostpreferred and familiar food in Korea, followed by rice. And noodles also have a variety of tastes/flavors and even a varietyof ceremonial characteristics. The necessity of offering proper food to seniors has recently increasing because Koreabecoming an aged society. This study conducted 1:1 in-depth interviews with 30 active senior participants using the softladdering technique, which is based on the means-end chain theory. The Implication Matrix and HVM were derived fromperforming content analysis. The active seniors mainly consider the ‘taste’, expecting to obtain the ‘satisfying taste’, andpursuing the ‘family affair’, ‘pleasure’, and ‘self-satisfaction’. The results of this study indicated that the taste is the mostimportant attribute and the active seniors consider their family as well as the pleasure and satisfaction of their own. Maleseniors mainly pursue the ‘pleasure’ and ‘self-satisfaction’ by satisfying their taste through considering ‘taste’ and ‘familiarity’.
But female seniors mainly pursue the ‘family affair’ by ‘satisfying taste’ through considering ‘taste’. These results can be usedas a basic data for developing noodle products for the elderly. This study will also contribute to the development of specialcare food and product concepts for the silver generation.

참고자료

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