근거이론을 통한 Z세대의 서비스산업에 대한 태도분석 및 리쿠르트에 관한 연구: 항공운송업을 중심으로 (A Study on Z Generation’s Attitude toward the Service Industry Using Grounded Theory and Recruiting: Focusing on Cabin Crew)

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 23권 / 6호 / 183 ~ 193페이지
· 저자명 : 함석정, 박상범

초록

Purpose - In this study, we analyzed z-generation’s characteristics and their perception toward the service industry using ground theory methodology to find ways to harmonize at work in terms of human relationship and work productivity for airliners are that are investigated. It is known that z generation has specific characteristics on that can be differentiated from senior generations which may cause problems at work. In this study, desirable ways to satisfy for both job applicants of z generation and airliners are investigated regarding recruiting.
Research design, data, and methodology – In this study, we use grounded theory methodology. Z generation is known to have different characteristics in common from older. However, there are few studies on z generation. Methodologically, we choose students applying for the service industry especially airline industry to conduct the study.
Results - Z-generation students answered to the questionnaire have aspiration to the service industry. Also, they are impatient to be selected as cabin crew. Based on the answers, we grouped the characteristics of z-generation students into 4 types and compared them with the personal competencies as cabin crew suggested by the prior researches for setting up standards for recruiting a cabin crew member. If the standard is evaluated as appropriate, it will be helpful for students to take a direction to job preparation as well as being practicable for recruiting.
Conclusions - The right person for the company can be different, but the most desirable way to select an employee is applying a standard based on fundamental characteristics, especially selecting person out of z-generation with different values, perception, and characteristics from old generations.

영어초록

Purpose - In this study, we analyzed z-generation’s characteristics and their perception toward the service industry using ground theory methodology to find ways to harmonize at work in terms of human relationship and work productivity for airliners are that are investigated. It is known that z generation has specific characteristics on that can be differentiated from senior generations which may cause problems at work. In this study, desirable ways to satisfy for both job applicants of z generation and airliners are investigated regarding recruiting.
Research design, data, and methodology – In this study, we use grounded theory methodology. Z generation is known to have different characteristics in common from older. However, there are few studies on z generation. Methodologically, we choose students applying for the service industry especially airline industry to conduct the study.
Results - Z-generation students answered to the questionnaire have aspiration to the service industry. Also, they are impatient to be selected as cabin crew. Based on the answers, we grouped the characteristics of z-generation students into 4 types and compared them with the personal competencies as cabin crew suggested by the prior researches for setting up standards for recruiting a cabin crew member. If the standard is evaluated as appropriate, it will be helpful for students to take a direction to job preparation as well as being practicable for recruiting.
Conclusions - The right person for the company can be different, but the most desirable way to select an employee is applying a standard based on fundamental characteristics, especially selecting person out of z-generation with different values, perception, and characteristics from old generations.

참고자료

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