中国电视剧出口韩国的策略研究: 以IP电视剧为例

서지정보

· 발행기관 : 부산대학교 중국전략연구소
· 수록지 정보 : Journal of China Studies / 26권 / 2호 / 67 ~ 86페이지
· 저자명 : 李丹阳, 石姝丽

초록

The development of cultural industry has been widely concerned in the world, and is increasingly playing a huge economic value in the development of modern society. With the deepening of economic globalization, cultural industry can not only bring economic benefits, but also play an increasingly prominent role in promoting national influence. Therefore, the development of cultural industry has become the focus of most countries. Many countries have formulated corresponding cultural industry policies, which provide strong institutional guarantee and support for the development of cultural industry, thus increasing the international influence of their cultural industry.
China also attaches great importance to the development of cultural industry and provides policy support. This has given policy support to the development of China's cultural industry and Chinese film and television productions going global. It is not difficult to see that the Chinese government speeds up the strategic layout of the cultural industry, takes film and television works as the carrier, promotes Chinese film and television works to go out and spread Chinese culture, and tells Chinese stories well through film and television works, thus increasing the influence of Chinese culture in the world and China's cultural soft power.
In recent years, the concept of IP has entered the film and television culture industry and become a hot word in the film and television industry. The number of TV series adapted from network literature has soared, so the massive content of network literature has become an indispensable script material for TV series creation. Under the role of market economy, the injection of capital has strongly impacted the creation of TV series and online literature, and the IP industry chain has been formed. Because of this, IP TV series has been widely concerned, gained a large number of fans, popular screen. In this context, many IP TV dramas in China have gone abroad smoothly and achieved some success, and many of them have been widely recognized in South Korea. The year 2021-2022 is the year of cultural exchange between Korea and China, which marks the 30th anniversary of the establishment of diplomatic relations between the two countries. As the two countries seek closer cultural exchanges to resolve unresolved political issues, it is a good opportunity for Chinese TV dramas to be exported to Korea. This is the backdrop for a large number of Chinese dramas to be exported to Korea.
Therefore, this paper takes the current situation and success factors of Chinese IP teleplay export to South Korea as an example, discusses the strategy of Chinese teleplay export to South Korea, and provides some constructive suggestions for Chinese teleplay export to South Korea. The Chinese government can take Chinese TV plays as the carrier to go out, so as to increase the influence of Chinese culture in the world and the country's cultural soft power.

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