녹차 관광지의 동기요인과 선택속성이 만족에 미치는 영향 (he Effect of Motivation Factors and Selection Attributes on User Satisfaction of Green Tea Tourist Spots)

서지정보

· 발행기관 : 한국경영공학회
· 수록지 정보 : 한국경영공학회지 / 20권 / 2호 / 73 ~ 90페이지
· 저자명 : 임치환, 박진경

초록

This study presents the impacts of the motivation factors and selection attributes on overall satisfaction rate of tourists visiting green tea tourist spots located in Hadong, Boseong and Jeju. The study also analyzes the causal relationships between the satisfaction factors and the revisit rates. The results are as follows. Firstly, the regression analysis of the motivation factors and the selection attributes shows that educational, cultural, and leisure factors were found to have causal relationships with the selection attributes. Secondly, the analysis of the selection attributes and the satisfaction rates shows the selection attributes, such as, cultural factors, infrastructure factors, qualities of services and natural elements have an impact on the overall satisfactions of those. Thirdly, the analysis of the satisfactory rate and the revisits rate identified that the satisfaction from the natural resources, service satisfaction, accommodation satisfaction and food satisfaction were found to have an impact on revisit rates, but the cultural satisfaction attributes was found to be irrelevant. The study also identified the differences between motivation factors, selection attributes and intention to revisit among the three green tea tourist spots. To enhance the results of the study a collaborative research with local governments and tourism business people is required. The results will surely help to boost the local economies by establishing and executing effective tourism strategies.

영어초록

This study presents the impacts of the motivation factors and selection attributes on overall satisfaction rate of tourists visiting green tea tourist spots located in Hadong, Boseong and Jeju. The study also analyzes the causal relationships between the satisfaction factors and the revisit rates. The results are as follows. Firstly, the regression analysis of the motivation factors and the selection attributes shows that educational, cultural, and leisure factors were found to have causal relationships with the selection attributes. Secondly, the analysis of the selection attributes and the satisfaction rates shows the selection attributes, such as, cultural factors, infrastructure factors, qualities of services and natural elements have an impact on the overall satisfactions of those. Thirdly, the analysis of the satisfactory rate and the revisits rate identified that the satisfaction from the natural resources, service satisfaction, accommodation satisfaction and food satisfaction were found to have an impact on revisit rates, but the cultural satisfaction attributes was found to be irrelevant. The study also identified the differences between motivation factors, selection attributes and intention to revisit among the three green tea tourist spots. To enhance the results of the study a collaborative research with local governments and tourism business people is required. The results will surely help to boost the local economies by establishing and executing effective tourism strategies.

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