축제의 매력 속성이 지역 이미지, 장소 애착, 관여도, 지지도에 미치는 영향 - 2018 안성바우덕이 축제를 중심으로 - (The Influence of the Attractive Properties of Festival on the Regional Image, Place Attachment, Involvement, and Support - A Case of 2018 Anseong Boudeok Festival -)

서지정보

· 발행기관 : 한국호텔리조트학회
· 수록지 정보 : 호텔리조트연구 / 19권 / 5호 / 187 ~ 205페이지
· 저자명 : 이제용, 김영표

초록

This study exams the relationship between the three variables of the festival's attractiveness, regional image, place attachment, involvement, and support. 528 tourists who participated in the 2018 Anseong Baudeok festival was responded as target sample. For the study factor and multiple linear regression was introduced. The results of this study is as follows. 1) There was positive relationship between the festival's attractiveness and local image, location attachment, and involvement. 2) There was positive relationship between festival local image and support and location attachment. 3) There was positive relationship between involvement and support. 4) There was positive relationship between location attachment and involvement, and support. 5) There was positive relationship between the festival's attractiveness (traditional culture and convenient facilities) and support but there was only negative relationship between the festival's attractiveness(festival quality) and support. In conclusion to be attactive festival several suggestions were presented.

영어초록

This study exams the relationship between the three variables of the festival's attractiveness, regional image, place attachment, involvement, and support. 528 tourists who participated in the 2018 Anseong Baudeok festival was responded as target sample. For the study factor and multiple linear regression was introduced. The results of this study is as follows. 1) There was positive relationship between the festival's attractiveness and local image, location attachment, and involvement. 2) There was positive relationship between festival local image and support and location attachment. 3) There was positive relationship between involvement and support. 4) There was positive relationship between location attachment and involvement, and support. 5) There was positive relationship between the festival's attractiveness (traditional culture and convenient facilities) and support but there was only negative relationship between the festival's attractiveness(festival quality) and support. In conclusion to be attactive festival several suggestions were presented.

참고자료

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