지역농식품 비즈니스 활성화를 위한 성인의 농식품 소비자 역량지수 변화 연구- 2019년과 2022년 식품소비행태조사를 이용한 자료분석 - (A Study on Changes in the Agri-food Consumer Competency Index of Adults for Revitalization of Local Agrifood Business - Using Consumer Behavior Survey for Food in 2019 and 2022 -)

서지정보

· 발행기관 : 동아시아식생활학회
· 수록지 정보 : 동아시아식생활학회지 / 33권 / 4호 / 354 ~ 363페이지
· 저자명 : 양향숙

초록

This study analyzes changes in the agri-food consumer competency index of adults using data procured from the Consumer Behavior Survey for Food in 2019 (before COVID-19) and 2022 (during COVID-19). This review intends to provide basic data for identifying consumer consumption environments and establishing policies to activate the local agri-food business. Totally, 12,541 consumer data were surveyed: 6,176 in 2019 and 6,365 in 2022. The agri-food consumer competency score was the sum of agri-food purchase competency, eating habit competency, and agri-food damage relief competency. Out of a total of 100 points, the total scores determined were 71.58 points in 2019 and 70.33 points in 2022, with a significant decrease observed in 2022 (p<0.001). Compared to 2019, a significant decrease was observed in 16 out of 18 items of agri-food purchase competency, during the COVID-19 period of 2022 (p<0.001). Moreover, in the COVID-19 period of 2022, there was a significant decrease in the eating habit competency category (p<0.001), but a significant increase was odserved in the traditional dietary category (p<0.001). The agri-food damage relief competency decreased significantly in 2022, in all 20 items (p<0.001). In view of the above results, the agri-food consumer competency index is an indicator that comprehensively evaluates agri-food selection and purchasing, cooking, consumption, and rights and responsibilities as a citizen. In particular, we confirmed the influences of external environmental factors, such as COVID-19. This study helps us to understand the buying and consumption behavior of consumers. Furthermore, the results of this study can be used as data for local startups using local agricultural products and marketing for consumers in the future.

영어초록

This study analyzes changes in the agri-food consumer competency index of adults using data procured from the Consumer Behavior Survey for Food in 2019 (before COVID-19) and 2022 (during COVID-19). This review intends to provide basic data for identifying consumer consumption environments and establishing policies to activate the local agri-food business. Totally, 12,541 consumer data were surveyed: 6,176 in 2019 and 6,365 in 2022. The agri-food consumer competency score was the sum of agri-food purchase competency, eating habit competency, and agri-food damage relief competency. Out of a total of 100 points, the total scores determined were 71.58 points in 2019 and 70.33 points in 2022, with a significant decrease observed in 2022 (p<0.001). Compared to 2019, a significant decrease was observed in 16 out of 18 items of agri-food purchase competency, during the COVID-19 period of 2022 (p<0.001). Moreover, in the COVID-19 period of 2022, there was a significant decrease in the eating habit competency category (p<0.001), but a significant increase was odserved in the traditional dietary category (p<0.001). The agri-food damage relief competency decreased significantly in 2022, in all 20 items (p<0.001). In view of the above results, the agri-food consumer competency index is an indicator that comprehensively evaluates agri-food selection and purchasing, cooking, consumption, and rights and responsibilities as a citizen. In particular, we confirmed the influences of external environmental factors, such as COVID-19. This study helps us to understand the buying and consumption behavior of consumers. Furthermore, the results of this study can be used as data for local startups using local agricultural products and marketing for consumers in the future.

참고자료

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