농식품 생산단지 조성에 대한 농식품 업체 및 소비자 태도에 관한 연구 (A study on the attitude of agricultural-food companies and consumers related to the construction of agricultural-food production complex)

서지정보

· 발행기관 : (사)두레마을 친환경농업연구원
· 수록지 정보 : 친환경농업연구 / 9권 / 1호 / 61 ~ 80페이지
· 저자명 : 양주환, 안성식, 민승규

초록

The preferences of consumers toward the nature-friendly agricultural products and food safety are highly increased lately. However, there is no a production complex that produces only agricultural-food to be assured a food safety and sanitary conditions. Therefore the validation study about construction of an agricultural-food production complex to improve consumer's needs of food safety and a competition power of agricultural-food companies is meaningful significant.
The purpose of this study is to analyze and investigate an attitude of agricultural-food companies and consumers to construct an agricultural-food production complex in Chungnam-do Province.
At the first stage, we searched a difference of consumer's attitude about construction of an agricultural-food production complex by purchasing factors of consumer through ANOVA. Especially, food safety and sanitary condition among purchasing factors of consumer are investigated as an important ones.
Second, we analyzed a relationship between consumer's attitude about construction of agricultural-food production complex and factors which have an effect on construction of agricultural-food production complex i.e. labeling of origin, labeling of quality certification and reliability of quality certification labeling contents using Multiple Regression Analysis. As a result of analysis, the importance of factors is revealed in order of labeling of origin, labeling of quality certification, and reliability of quality certification labeling contents. If the agricultural-food production complex is constructed, a management for labeling of origin will be considered significantly.
Third, the attitude about construction of agricultural-food production complex is investigated more positively agricultural-food companies than consumers. If agricultural-food production complex is constructed, an opinion of agricultural-food corporations should be reflected sufficiently.
As a consequence, based on the result of this study, we presented a necessary procedure to construct an agricultural-food production complex.

영어초록

The preferences of consumers toward the nature-friendly agricultural products and food safety are highly increased lately. However, there is no a production complex that produces only agricultural-food to be assured a food safety and sanitary conditions. Therefore the validation study about construction of an agricultural-food production complex to improve consumer's needs of food safety and a competition power of agricultural-food companies is meaningful significant.
The purpose of this study is to analyze and investigate an attitude of agricultural-food companies and consumers to construct an agricultural-food production complex in Chungnam-do Province.
At the first stage, we searched a difference of consumer's attitude about construction of an agricultural-food production complex by purchasing factors of consumer through ANOVA. Especially, food safety and sanitary condition among purchasing factors of consumer are investigated as an important ones.
Second, we analyzed a relationship between consumer's attitude about construction of agricultural-food production complex and factors which have an effect on construction of agricultural-food production complex i.e. labeling of origin, labeling of quality certification and reliability of quality certification labeling contents using Multiple Regression Analysis. As a result of analysis, the importance of factors is revealed in order of labeling of origin, labeling of quality certification, and reliability of quality certification labeling contents. If the agricultural-food production complex is constructed, a management for labeling of origin will be considered significantly.
Third, the attitude about construction of agricultural-food production complex is investigated more positively agricultural-food companies than consumers. If agricultural-food production complex is constructed, an opinion of agricultural-food corporations should be reflected sufficiently.
As a consequence, based on the result of this study, we presented a necessary procedure to construct an agricultural-food production complex.

참고자료

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