모바일 지불 비즈니스의 시장 선도 진출 기업 이점에 관한 연구: ㈜티모넷을 중심으로 (A Study on Pioneer Advantage Effects in Mobile Payment Business: T-monet Inc. Case)

서지정보

· 발행기관 : 한국서비스경영학회
· 수록지 정보 : 서비스경영학회지 / 15권 / 4호 / 233 ~ 250페이지
· 저자명 : 김경민

초록

Many researches have explained the pioneer effects(first-mover effects) in the market. The advantage of the market pioneer has shown its prototype as consumers’ reference point. In most research, High preference, strengthen brand loyalty via building switching barrier and increasing efficiency due to high volume of consumers’ use has demonstrated as a result of that.
In this study, the benefit of company which is a first mover(market pioneer) has investigated. The case of t-monet Inc. dominated in the mobile payment business these days were examined accordingly. T-monet Inc. was able to get the efficiency of maintenance of consumers’ preference through building switching barrier, increasing consumers’ utility with network externality as first move in mobile payment business.
This caused the advantage of continuous market pioneer with t-monet Inc. strategy. This effect of Market pioneer could achieve based on ongoing pursuit of t-monet Company’s strategic innovation. The importance of Market pioneer and strategy of the company was paid attention in this study. In addition to this, the current success of Market pioneer in t-monet Inc. needs to be considered thoroughly to move forward in the future.

영어초록

Many researches have explained the pioneer effects(first-mover effects) in the market. The advantage of the market pioneer has shown its prototype as consumers’ reference point. In most research, High preference, strengthen brand loyalty via building switching barrier and increasing efficiency due to high volume of consumers’ use has demonstrated as a result of that.
In this study, the benefit of company which is a first mover(market pioneer) has investigated. The case of t-monet Inc. dominated in the mobile payment business these days were examined accordingly. T-monet Inc. was able to get the efficiency of maintenance of consumers’ preference through building switching barrier, increasing consumers’ utility with network externality as first move in mobile payment business.
This caused the advantage of continuous market pioneer with t-monet Inc. strategy. This effect of Market pioneer could achieve based on ongoing pursuit of t-monet Company’s strategic innovation. The importance of Market pioneer and strategy of the company was paid attention in this study. In addition to this, the current success of Market pioneer in t-monet Inc. needs to be considered thoroughly to move forward in the future.

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