个体式”消费模式的发展逻辑及基本条件研究 —以鲁西地区六位深度访谈对象为例 (Research on the Development Logic and Basic Path of Individual Consumption Pattern)

서지정보

· 발행기관 : 한국아시아학회
· 수록지 정보 : 아시아연구 / 25권 / 2호 / 291 ~ 302페이지
· 저자명 : ZHANG JIANGUO, 胡再影

초록

中国现代社会是消费社会,个体化是现代社会的基本特征;消费社会和个体化是同步实现的。近年来,社会消费现象已成为社会学研究的热点。本文基于个体化视角,采用质性研究方法,以六位乡村九零后青年为例,对其近二十年的消费模式的发展逻辑及建构条件进行分析。研究发现,家庭始终是个体活动的基本承载单位,青年人消费离不开家庭,受个体化命题和物质主义的影响,如今,以家庭为依托的个体消费已成为追求个体发展和身份认同的重要手段。

영어초록

China's modern Society is a consumer society，and individualization is the basic feature of modern society. Consumer society and individualization developed together. In recent years, the phenomenon of social consumption has become a hot topic of sociological research. Based on the perspective of individualization, this paper takes six rural post-90s youth as an example to analyse the development logic and construction path of their consumption patterns in the past 20 years. The study found that the family has always been the basic unit of individual activities. Young people cannot consume without the support of the family affected by the individualization proposition and materialism，and now family-based individual consumption has become an important means of pursuing individual development and identity.

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