관광학적인 측면에서 재난지역 위기관리기능에 관한 연구 - 특별재난지역 태안을 방문한 관광객들의 동기를 중심으로 - (The Function of 'Crisis Management' in a Disastrous Tourism Area: A Focus on the Motivations of ‘Taean County’ Visitors)

서지정보

· 발행기관 : 한국관광학회
· 수록지 정보 : 관광학연구 / 34권 / 4호 / 229 ~ 248페이지
· 저자명 : 임재문, 김영미

초록

By investigating motivations of tourists who visited “Taean County”, this study examined the function of crisis management in a disastrous tourism area. The county was hit by an oil spill in 2008 and by the reason, it was declared the as a ‘special disaster area’ by the Korean government. Data were collected from 300 visitors at the three beaches of the area from July to August 2008. Results of a cluster analysis identified two segmentations of the visitors: ‘active group for helping disastrous area’ and ‘passive group for helping disastrous area’. Results also showed that each group had different socio-demographic characteristics. The two groups were also differed each other in terms of behavior characteristics. Furthermore, results indicated that the active group for helping disaster had higher scores on the level of ‘satisfaction of visitation’, ‘willingness to revisit’ and ‘willingness to recommend’ than the passive groups had. Based on the findings of this study, several implications for crisis management in a disastrous tourism area. were proposed.

영어초록

By investigating motivations of tourists who visited “Taean County”, this study examined the function of crisis management in a disastrous tourism area. The county was hit by an oil spill in 2008 and by the reason, it was declared the as a ‘special disaster area’ by the Korean government. Data were collected from 300 visitors at the three beaches of the area from July to August 2008. Results of a cluster analysis identified two segmentations of the visitors: ‘active group for helping disastrous area’ and ‘passive group for helping disastrous area’. Results also showed that each group had different socio-demographic characteristics. The two groups were also differed each other in terms of behavior characteristics. Furthermore, results indicated that the active group for helping disaster had higher scores on the level of ‘satisfaction of visitation’, ‘willingness to revisit’ and ‘willingness to recommend’ than the passive groups had. Based on the findings of this study, several implications for crisis management in a disastrous tourism area. were proposed.

참고자료

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