전주한옥마을 관광객의 관광동기, 관광지선택속성, 만족도에 관한 연구 (A Study of the Tourism Motivation, Choice Attribute and Satisfaction of Jeonju Hanok Village)

서지정보

· 발행기관 : 한국호텔리조트학회
· 수록지 정보 : 호텔리조트연구 / 11권 / 3호 / 171 ~ 190페이지
· 저자명 : 양길승

초록

This study intends to identify the difference tourism motivation according to demographic characteristics and choice attribute according to tourism motivation and analyze the effect relationship between tourism motivation and tourist satisfaction. It intends to provide basic data for tourists acceptation plan of Jeonju Hanok Village. Therefore, this study intends to achieve the goal if the study throughout the following procedure.
The distributed total 500 questionnaires were collected and 492 valid questionnaires were used for empirical analysis except 8 questionnaires that have difficulties in statistical analysis because of the omission of some major items or unfaithful responses.
The analysis results of this study are as follows: From the k-cluster analysis with five motivation factors, four segmented groups were identified such as characteristic, culture, sociability and family intention group. The results of chi-square test concluded that there were significant differences on the gender, marriage, age, income, education level, number of visiting, job and information on the regarding tourism motivation. The results of one way ANOVA concluded that there were significant differences the convenience, resources and attraction on the regarding tourism motivation.
While tourism motivation had a significant impact on satisfaction.

영어초록

This study intends to identify the difference tourism motivation according to demographic characteristics and choice attribute according to tourism motivation and analyze the effect relationship between tourism motivation and tourist satisfaction. It intends to provide basic data for tourists acceptation plan of Jeonju Hanok Village. Therefore, this study intends to achieve the goal if the study throughout the following procedure.
The distributed total 500 questionnaires were collected and 492 valid questionnaires were used for empirical analysis except 8 questionnaires that have difficulties in statistical analysis because of the omission of some major items or unfaithful responses.
The analysis results of this study are as follows: From the k-cluster analysis with five motivation factors, four segmented groups were identified such as characteristic, culture, sociability and family intention group. The results of chi-square test concluded that there were significant differences on the gender, marriage, age, income, education level, number of visiting, job and information on the regarding tourism motivation. The results of one way ANOVA concluded that there were significant differences the convenience, resources and attraction on the regarding tourism motivation.
While tourism motivation had a significant impact on satisfaction.

참고자료

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