관광객의 농촌체험관광동기, 관광상품선택속성, 관광만족 및 행동의도 연구 (Study on the rural experience tourism motives, selection property of tourist products, tourist satisfaction and behavior intention of tourist)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 29권 / 5호 / 25 ~ 43페이지
· 저자명 : 신상준

초록

This study aimed to propose the implication for the efficient activation plan of rural experience tourism by identifying the tourism motives and selection property of tourist products targeting the tourist of rural experience and by grasping the cause and effect relationship of behavior intention. In accordance with the tourist satisfaction of rural experience in the future through the verification of influence relation that the tourist satisfaction has the effect on the behavior intention.
The collection of data has been implemented from March 3, 2016 to March 31 targeting tourists of experience visiting the Best Village(100), Soomy Village of Yangpyeong(100), Muwol Village of Damyang(100), Samjinae Village and Cyprinid Fish Village of Pyeongchang(200), etc. The summary of analysis result is as follows. First, the tourist attraction, tourist property and convenient facilities appeared to have the significant influence on the tourist satisfaction. On the other hand, the daily life escape and tourist products appeared not to have the significant influence on the tourist satisfaction. Second, even though the tourist attraction, the tourist property appeared to have the significant influence on the behavior intention, the daily life escape, convenient facilities and tourist products appeared not to have the significant influence on the behavior intention. Third, the tourist satisfaction appeared to have the significant influence on the behavior intention. Therefore, the useful implication has been proposed for the rural experience tourism based on the analysis result.

영어초록

This study aimed to propose the implication for the efficient activation plan of rural experience tourism by identifying the tourism motives and selection property of tourist products targeting the tourist of rural experience and by grasping the cause and effect relationship of behavior intention. In accordance with the tourist satisfaction of rural experience in the future through the verification of influence relation that the tourist satisfaction has the effect on the behavior intention.
The collection of data has been implemented from March 3, 2016 to March 31 targeting tourists of experience visiting the Best Village(100), Soomy Village of Yangpyeong(100), Muwol Village of Damyang(100), Samjinae Village and Cyprinid Fish Village of Pyeongchang(200), etc. The summary of analysis result is as follows. First, the tourist attraction, tourist property and convenient facilities appeared to have the significant influence on the tourist satisfaction. On the other hand, the daily life escape and tourist products appeared not to have the significant influence on the tourist satisfaction. Second, even though the tourist attraction, the tourist property appeared to have the significant influence on the behavior intention, the daily life escape, convenient facilities and tourist products appeared not to have the significant influence on the behavior intention. Third, the tourist satisfaction appeared to have the significant influence on the behavior intention. Therefore, the useful implication has been proposed for the rural experience tourism based on the analysis result.

참고자료

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