중문관광단지 관광객의 라이프스타일 유형별 관광지 선택속성에 관한 연구 (A Study on the Destinations Selection Attributes by Lifestyle Type of Tourists in Jungmun Resort Complex)

서지정보

· 발행기관 : 한국호텔리조트학회
· 수록지 정보 : 호텔리조트연구 / 18권 / 3호 / 143 ~ 164페이지
· 저자명 : 김기현, 이진희

초록

In this study, we tried to analyze the differences in demographic characteristics between subdivided clusters, the destinations selection attributes, and the satisfaction level and revisiting intention through the cluster analysis by lifestyle type of visitors to the Jungmun Resort Complex. According to the analysis of lifestyle factors, it was extracted as six factors: culture and leisure type, substance type, self-sufficient type, active type, traditional conservative type, and social type. Through the analysis of clusters by lifestyle type, it was classified into three groups: social group, active group, cultural group and substance group. There were significant differences in demographic characteristics among clusters by gender, age and occupation, and in all three clusters there were large distributions of students and employees by occupation and 20s by age, and in group 2 (active group) they were found to be generally distributed evenly among age and occupation. There are significant differences in all of the destinations selection attributes, and it has been shown that all seven factors of the selection attribute are important in cluster 2 (active group). In addition, it was found that there were significant differences between both satisfaction and revisit intention, and that satisfaction and revisit intention were high in Cluster 1 (Social Group).

영어초록

In this study, we tried to analyze the differences in demographic characteristics between subdivided clusters, the destinations selection attributes, and the satisfaction level and revisiting intention through the cluster analysis by lifestyle type of visitors to the Jungmun Resort Complex. According to the analysis of lifestyle factors, it was extracted as six factors: culture and leisure type, substance type, self-sufficient type, active type, traditional conservative type, and social type. Through the analysis of clusters by lifestyle type, it was classified into three groups: social group, active group, cultural group and substance group. There were significant differences in demographic characteristics among clusters by gender, age and occupation, and in all three clusters there were large distributions of students and employees by occupation and 20s by age, and in group 2 (active group) they were found to be generally distributed evenly among age and occupation. There are significant differences in all of the destinations selection attributes, and it has been shown that all seven factors of the selection attribute are important in cluster 2 (active group). In addition, it was found that there were significant differences between both satisfaction and revisit intention, and that satisfaction and revisit intention were high in Cluster 1 (Social Group).

참고자료

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