공연 관람객의 소비성향을 통한 무용관람 대중화 방안에 관한 연구 (A Study on Popularization of Dance Viewing through the Consumption Characteristics of Performing Audience)

서지정보

· 발행기관 : 한국체육정책학회
· 수록지 정보 : 한국체육정책학회지 / 14권 / 4호 / 131 ~ 147페이지
· 저자명 : 김현정, 최영환

초록

The purpose of this study is to present the characteristics of dance culture and consumption behavior and to suggest ways to popularize dance through the increase of audience in dance performances. The conclusions of this study are as follows.




In order to achieve this goal, 840 people were selected as research subjects, and the collected data were analyzed by decision tree analysis.




Until now, there are more non-spectators than those who watched dance, and the higher the educational level, the higher the probability of experiencing dance performance.
The more dance performances, the more dance performances Compared to other age groups, dance attendance rate was low in their 20s and man The higher the cost of cultural life, the higher the rate of dance performances. Therefore, the most important factor of watching dance performances should be based on economical and temporal allowances, and then the propensity to pursue cultural experiences and understanding of performances determine this. In order to popularize dance performances, it is necessary to attract male audiences, to plan customized performances for audiences, to diversify price discounts, to differentiate each generation and group, to develop performance experience programs and to promote regular education of dance, regional differentiation, Is required.

영어초록

The purpose of this study is to present the characteristics of dance culture and consumption behavior and to suggest ways to popularize dance through the increase of audience in dance performances. The conclusions of this study are as follows.




In order to achieve this goal, 840 people were selected as research subjects, and the collected data were analyzed by decision tree analysis.




Until now, there are more non-spectators than those who watched dance, and the higher the educational level, the higher the probability of experiencing dance performance.
The more dance performances, the more dance performances Compared to other age groups, dance attendance rate was low in their 20s and man The higher the cost of cultural life, the higher the rate of dance performances. Therefore, the most important factor of watching dance performances should be based on economical and temporal allowances, and then the propensity to pursue cultural experiences and understanding of performances determine this. In order to popularize dance performances, it is necessary to attract male audiences, to plan customized performances for audiences, to diversify price discounts, to differentiate each generation and group, to develop performance experience programs and to promote regular education of dance, regional differentiation, Is required.

참고자료

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