공연관광 활성화를 위한 공연장 방문형 관람객과 공연 영상물 관람객의 가치체계 비교연구 (A Comparative Study of the Value System of a Visitor at a Performance Hall and a Visitor of a Performance Video to Revitalize Performance Tourism)

서지정보

· 발행기관 : 한국외식산업학회
· 수록지 정보 : 한국외식산업학회지 / 19권 / 4호 / 57 ~ 75페이지
· 저자명 : 임지은, 박수현

초록

In recent years, domestic creative performances have been successful and the number of domestic and foreign visitors has increased, which has a positive impact on the inbound market. Therefore, in order to contribute to the revitalization of performance tourism, this study analyzed the value system of visitors to performances, and compared the value system between the two groups. To this end, this study used the means-end chain theory to identify the process of selecting online and video-type viewing and visiting the performance hall during COVID-19, and ultimately to identify the process of choosing to visit the performance hall rather than online and video-type viewing. The questionnaire items(attributes, results, and values) conduction in-depth interviews with three online and video-type visitors and three concert hall visitors. After that, 167 data were collected and analyzed through a structural questionnaire, and the results were presented as two implication matrices and three value maps. Finally, it was found that "healing" was an important value for consumers visiting the concert hall, and benefits were "new experiences," "healthy and beneficial hobbies," and "daily escape."

영어초록

In recent years, domestic creative performances have been successful and the number of domestic and foreign visitors has increased, which has a positive impact on the inbound market. Therefore, in order to contribute to the revitalization of performance tourism, this study analyzed the value system of visitors to performances, and compared the value system between the two groups. To this end, this study used the means-end chain theory to identify the process of selecting online and video-type viewing and visiting the performance hall during COVID-19, and ultimately to identify the process of choosing to visit the performance hall rather than online and video-type viewing. The questionnaire items(attributes, results, and values) conduction in-depth interviews with three online and video-type visitors and three concert hall visitors. After that, 167 data were collected and analyzed through a structural questionnaire, and the results were presented as two implication matrices and three value maps. Finally, it was found that "healing" was an important value for consumers visiting the concert hall, and benefits were "new experiences," "healthy and beneficial hobbies," and "daily escape."

참고자료

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