Determinants of Russian Tourists Demand and Travel Patterns to Qinhuangdao in China

서지정보

· 발행기관 : 배재대학교 한국-시베리아센터
· 수록지 정보 : 한국 시베리아연구 / 14권 / 2호 / 109 ~ 141페이지
· 저자명 : 김석출, 진금, 구경여

초록

As the international inbound tourists' demand is increasing fast in China, one of the most famous tourist city in China, Qinhuangdao is also attracting more and more international tourists. In particular, the number of Russian tourists is increasing dramatically. In 2007, 50,200 Russian tourists have visited Qinhuangdao, an increase of 11% over the previous year, accounting for nearly a quarter of the total international tourists. Russia had already become the single largest international tourist generating country of Qinhuangdao, but little is known about the tourism travel patterns of the Russian tourists. Therefore, this study attempts to gain insight into the Russian tourists' travel patterns within the leisure tourist destination; to explore the Russian tourists' perception of the price and value; and to draw implications based on the empirical results. Therefore, this study assists policy planners and marketers in decision making by providing detailed information for improved tourism planning marketing and management in the city of Qinhuangdao.

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